Health tourism model

According to different development priorities and concepts, there are five main modes for the development of health holiday tourism: 1. Health management mode Health management mode has achieved the perfect combination of "health protection" and "health management" with professional health maintenance plan. The health management model is introduced into the development of health holiday tourism. In some scenic spots or tourist destinations, developers may not have their own medical institutions, but they can use the network to bring intimate services to tourists. Help tourists complete a series of overall health management, such as seeking a famous doctor, registering and recovering after illness, that is, a new model of "IT+ health+tourism". In the form of network platform and membership organization, reasonable arrangements are made for a series of lifestyles such as tourists' daily life, and a series of activities such as distribution of nutritious meals, health examination, exercise and fitness are provided as needed, so that tourists can obtain physical health maintenance and health promotion. All health tourism destinations can adopt this kind of development mode, and its development can cooperate with insurance companies, travel agencies, medical institutions, etc., and the specific operations include providing physical examination and overall health management in cooperation with health insurance packaging, so that tourism will have an impact on people's body and mind and provide more ideal tourism projects. Second, the medical tourism model Medical tourism is a brand-new health tourism development model by combining high-quality medical services with health rehabilitation and leisure. It needs certain medical conditions and medical technology as support, and as a way of tourism health, in addition to a certain number of medical personnel and a higher level, it also needs tour guide services with medical professional knowledge and skills.Provide one-stop services such as transportation, accommodation, medical examination and sightseeing for foreign tourists and even foreign tourists. At present, the one-stop medical tourism service provided by Thailand, India, South Korea and other countries is attracting more and more foreign tourists and bringing considerable economic benefits to these countries. At present, the institutions providing medical tourism services are mainly private hospitals, and some tourist destinations can provide dental treatment and plastic surgery treatment for tourists. With the continuous improvement of medical technology and the change of consumption concept, more and more medical tourism service institutions are bound to appear. Third, the fitness club model combines a series of health and leisure tourism activities, especially fitness tourism projects, in the form of membership or selling consumer cards, relying on the main tourism resources and products to form an overall development model. This development model can be based on a certain tourist destination, combined with the self-help tour model, and extended to the surrounding scenic spots (spots) through the flexible combination and packaging of tourism projects, thus expanding the geographical space of fitness and leisure activities and forming attractive diversified tourism products. For example, organize health and leisure sports tourism activities such as cycling, rock climbing, camping, hiking, etc., and also plan tourism projects for preventing lifestyle diseases by combining diet and exercise for the elderly, slimming projects for women, and healthy summer camps for children. Fourth, the health and leisure destination relies on the leading health and leisure tourism area and the core health and leisure tourism project, with health and leisure as the core theme and attraction, and has considerable product support.A tourist destination with complete elements of tourism industry. Many scenic spots have the conditions to develop into this type of projects, but due to the lack of prominent product theme positioning, product building direction deviation, insufficient product support, lack of supporting elements, and shortcomings in operation and marketing, they have not yet formed a real health and leisure tourism destination. Such as Wendeng and other areas. Five, the health and leisure tourist area has a certain core theme of health and leisure, and there are tourist attractions with basic projects and elements. Such scenic spots generally have unique health resources, but the specific products of "health care" have not fully implemented the theme, the market target structure and product structure have not been well matched, and the advantages of eco-health tourism products have not been fully tapped, so there is much room for improvement in scenic spots.

There are several modes of health and leisure tourism development: 1. Health management mode.

Health management mode is a professional health maintenance plan, which realizes the perfect combination of "health protection" and "health management". The health management model is introduced into the development of health and leisure tourism. In some scenic spots or tourist destinations, developers may not have their own medical institutions, but they can take advantage of the intimate services brought by the network to tourists. Help tourists complete a series of overall health management, such as seeking a famous doctor, registering and recovering after illness, that is, a new model of "IT+ health+tourism". In the form of network platform and membership organization, reasonable arrangements are made for a series of lifestyles such as tourists' daily life, and a series of activities such as nutritious meal distribution, health examination, exercise and fitness are provided as needed, so that tourists can obtain physical health maintenance and health promotion.

The development of health management mode can be adopted by health tourism destinations and scenic spots, and it can be carried out in cooperation with insurance companies, travel agencies, medical institutions, etc. The specific operations include providing physical examination and overall health management in cooperation with health insurance packaging, so that tourism can have an impact on people's body and mind and provide more ideal tourism projects.

2. Medical tourism mode

Medical tourism is a brand-new development model of health tourism by combining high-quality medical services with health rehabilitation and leisure. It needs certain medical conditions and medical technology as the support. At the same time, as a way of tourism health, in addition to a certain number of high-level medical personnel, it also needs tour guide services with medical professional knowledge and skills to provide transportation, accommodation, medical examination and sightseeing for foreign tourists. At present, the one-stop medical tourism service provided by Thailand, India, South Korea and other countries is attracting more and more foreign tourists and bringing considerable economic benefits to these countries.

At present, private hospitals are the main providers of medical tourism services. In some tourist destinations, dental treatment and plastic surgery can be generally provided for tourists. With the continuous improvement of medical technology and the change of consumption concept, more and more medical tourism services will appear.

3. Fitness club mode

In the form of membership or selling consumer cards, relying on the main tourism resources and products, a series of health and leisure tourism activities, especially fitness tourism projects, are packaged to form an overall development model. This development model can be based on a certain tourist destination, combined with the self-help tour model, and extended to the surrounding scenic spots (spots) through the flexible combination and packaging of tourism projects, thus expanding the geographical space of fitness and leisure activities and forming attractive diversified tourism products. For example, organize cycling, rock climbing, camping, hiking and other health and leisure sports tourism activities; You can also plan a tourism project that combines diet and exercise for the elderly to prevent lifestyle diseases, a slimming project for women, and a healthy summer camp for children.

4. Health and leisure destination

Relying on the leading health and leisure tourism area and the core health and leisure tourism projects, with health and leisure as the core theme and attraction, it has considerable product support and has a complete tourism destination composed of supporting elements of the tourism industry. Many scenic spots have the conditions to develop into this type of projects, but due to the lack of prominent product theme positioning, product building direction deviation, insufficient product support, lack of supporting elements, and shortcomings in operation and marketing, they have not yet formed a real health and leisure tourism destination.

5. Health and leisure tourist areas

A tourist attraction with a certain core theme of health and leisure, and supporting basic projects and elements. Such scenic spots generally have unique health resources, but the specific products of "health care" have not fully implemented the theme, the market target structure and product structure have not been well matched, and the advantages of eco-health tourism products have not been fully tapped, so there is much room for improvement in scenic spots.