Rural tourism, township and rural revitalization

Strengthen planning guidance, attach importance to experience upgrading, and integrate the development of rural tourism industry. Different villages have different characteristics, and the same villages have different problems to be solved in different periods. In view of this situation, when implementing rural revitalization, we must pay attention to differences. Philosophically speaking, we must proceed from reality, pay attention to differences in the development process of each village, highlight key points, and make good plans, so as to ensure the long-term and stability of rural development. Fengfeng Zhiye has its own unique rural tourism planning service system, which mainly covers all aspects of the construction of new socialist countryside and the planning, planning and design of rural tourism development.

Article source: Reading Daowen Travel

Nong ju bian min su

Put forward six practical application experiences of "changing rural residence into homestay" for the consideration of leaders at all levels in counties, towns and village communities:

1 boutique IP to be introduced

At present, the domestic rural holiday, rural experience, and rural study have become a way of life, and comfort and comfort have become standards. High-end boutique homestays should be pursued as the development goal of homestay industry. In recent years, many IP projects and brand development platforms of homestays have emerged at home and abroad, which can be introduced as the leading and demonstration driving force for the development of homestay industry in various places.

2 popularization standards should be formulated

Over the years, farmhouse music has been surging everywhere, but vicious competition has become the basic development path. In order to avoid the adverse consequences of the development of homestay industry, it is necessary to formulate homestay standards and service standards to form a benign path of unified price and fine service.

3 the implementation of activities should be followed up

B&B industry belongs to non-standardized accommodation industry. How to attract theme tourists into the area of B&B industry, tourism activities, rural activities, cultural activities, folk activities, farming activities and so on have become the basic elements. The author suggests that the activities should be integrated and implemented by combining 24 solar terms with four seasons in a year and Yin and Yang activities with one day.

4 cloud services should be convenient

The widespread application of Internet and smart phones makes daily life simple and practical. Reservation system, settlement system, access system, perception system, evaluation system and logistics system have all become indispensable parts of rural holiday life. Hotel operators should make their hotel a concrete product that customers can touch and experience through these convenient services.

My hometown feels more proud.

The win-win experimental practice project of government, enterprises and farmers has realized the value of farmers' participation in realizing poverty alleviation through revenue. Farmers returning home to start businesses has become the basic trend in these villages.

The customization of six companies is more fashionable

Urban residents want to live in the countryside, and urban residents want to start businesses in the countryside, which has become a trend in society. Young people who are committed to leading and promoting entrepreneurship in rural residential projects in the future can "own a village and realize a dream".

Farmland becomes a garden.

"Farmland turns into a garden" is a practice of constant cultivation. As a result of this behavior, not only can agriculture, forestry, animal husbandry and by-products become a successful way for farmers to earn income, but also a channel for farmers to increase their income greatly. There are two practical experiences about "farmland changing into garden":

1 Four in one is the foundation.

It means that national policies are in place, the government is in place, enterprises are in place, and farmers are in place. We must mobilize all four enthusiasm and give full play to all four abilities. At present, some bad phenomena in China, such as government, enterprises and farmers, have become stories and jokes.

The key is to develop the three industries simultaneously.

That is, farmers' old jobs should be sustained, farmers' employment should be trained, and farmers' entrepreneurship should be led. The so-called old industry means that farmers must return to rural industries and do a good job in agriculture. This is the foundation of all development, and farmers' favor and mutual affection for agriculture is the starting point for the three industries to develop simultaneously. The so-called employment is to have new posts for the development of new countryside, and vocational experience and skills should be learned and trained to realize the application of technology and skills. The so-called entrepreneurship is to drive farmers' innovation industry through government policies, and to drive farmers' innovation industry through company+farmers.

There are three suggestions.

Recommendation 1

Agricultural variety innovation is the first successful path. Pastoral can not only grow agricultural products, but also can grow agricultural products that can be seen, tasted and consumed. It is necessary to diversify the varieties and colors of agricultural products, so as to realize a value experience.

Recommendation 2

It is an inevitable path to integrate the new formats of emerging modern service industries. For example, new formats of cultural creativity, new formats of tourism experience, new formats of recreation and sports, new formats of health and leisure, new formats of education and research, and new formats of business travel are all new formats of these emerging modern industries that can be integrated and mixed.

Recommendation 3

The brand establishment or declaration of agricultural parks is the key path. At present, the successful models in China mainly include tourist attractions such as national AAAA-level tourist attractions and rural tourism demonstration areas (demonstration sites), such as national rural tourism demonstration sites and provincial and municipal rural tourism demonstration sites, and beautiful countryside demonstration bases, such as national provincial and municipal beautiful countryside benchmark projects and rural complex demonstration bases such as national modern agriculture and science and technology agriculture and dual-innovation agriculture and rural complex demonstration projects.

Festive and daily fire.

The development of counties, towns and villages has become a political action and economic behavior of the whole country, and the national level, local government level and organizations at all levels are trying to find a breakthrough path. Another topic that the author talks about is to use geo-culture and festivals, solar terms, festivals and nodes to promote county popularity, township humanity and village community experience. Specifically, there are five suggestions for your reference:

Suggestion 1: Research and application of geo-culture.

People often talk about characteristics, characteristics and specialities. In the final analysis, characteristics are geo-culture. Only in this way can this county, this township, this town, this village and this society be different, and the scene is different and the characteristics are in doubt, so that it can be recognized. For example, clan surnames, family history, historical stories, celebrities and so on are the basis of this application. For example, idiom stories, language allusions, fable series, folklore, etc. are all the basic points worth exploring and applying.

Recommendation 2: Conservation and preservation of natural landscape environment.

Speaking of the core point, the identification degree of natural environment is the biggest difference among counties, towns and villages. Therefore, the delineation of ecological red line and the establishment of awe with red line in mind are the foundation and boundary of natural differences. We should overcome the disadvantages of repeated development and commercial development, establish the natural consciousness of ecological control, ecological restoration and ecological protection, and establish the concept that a comfortable living environment and lifestyle will be continued if the ecology is protected.

Recommendation 3: the extension and application of the three products and one standard

Food safety is a national plan, and it is also a serious topic that our urban and rural residents can't abandon all the time. We should take "three products and one standard" as the top priority of every county, township and village. Take organic agricultural products, green agricultural products, pollution-free agricultural products and geographical indication agricultural products as the direction of efforts to do national declaration and industry certification.

Recommendation 4: the establishment of new agriculture and new industry in the integration of three parks

The "Three Parks in One" strategy is a new model for the development of counties, towns and villages put forward by the state in the new period. Conversely, agricultural innovation, profitability, professionalism and sustainability will be the undisputed path in the future. Modern agricultural parks, science and technology agricultural parks, farmers' citizen pioneer parks and rural complexes are the foundation for future implementation and the path of innovation and development.

Recommendation 5: The traditional preservation and productization of the four seasons, Yin and Yang and 24 solar terms.

Consumption pattern is not only a unique title of commercial products, but also an innovative application of lifestyle experience consumption. In particular, counties, towns and villages with excellent ecological environment can be experienced, consumed and lived in. The key is to integrate the characteristics of the four seasons, experience the characteristics of Yin and Yang, and realize the differences and customs of 24 solar terms, so as to make people feel nostalgic and attached. For example, various agricultural products picking festivals, folk customs festivals, and special experience festivals.

Community circle music

Once upon a time? In dushan county, Qiannan Prefecture, Guizhou Province, I met several freelancers from the United States unexpectedly and asked about the details, which was the experiential promotion of a circle customer group of "small town story". This circle promotion method is caused by a group of experiencers' experience sharing, and the experiencers' sharing is poetic, illustrated, insightful, happy and angry, praised and derogated. In my opinion, this is the real third-party rating. It is better than the indoctrination marketing in the past, in which Pharaoh sells melons and boasts himself. In particular, the emotional petty bourgeoisie experience of Dushan comfort, the magical feeling of Libo World Natural Heritage and the amazing shock of Pingtang World Geopark mentioned in the circle of "Small Town Story" WeChat promotion are all realistic and touching.

Of course, such cases are too numerous to mention. To this end, the author advocates that counties, towns and villages should establish their own distinctive circle communities, and implement, make good use of and apply this cloud service technology.

First, real circle members are not rabble.

Nowadays, there are many circles, which affect people's normal life order. Those who are useful also add circle members, and those who are useless also add. The amount of information also makes the author feel pressure. For this reason, every resource body, such as large counties, small villages and towns, should carefully screen its own characteristic circles, so that members can really gain and feel about life, and let members be willing to be experienced and publicize for this resource body voluntarily.

Second, let the minority lifestyle drive mass tourism activities.

The circle is a niche, and niche tourism is the market segment tourism of the tourism industry, or the in-depth experience tourism model of accurate customers. At present, the country has entered an era when everyone says tourism and every family becomes a tourist, and tourism has been deeply rooted in people's hearts and entered life. Tourism has become an industry predator that no country in the world has ever experienced. The industry scale, industry level and industry access of China's tourism industry have been completely marketized, and no industry can match its popularity and high participation.

Third, let all kinds of experiences change and interact with each other.

At present, there are numerous circles in China, but the county, township and village communities can achieve the win-win effect of products and marketing. The author suggests that they should be integrated and applied together, such as establishing the experience, comfort, sharing and characteristics of lifestyle in the circle of residence, establishing the service chain of research, training, salons and forums in the circle of study, and excavating the landscape environment, homestay classics and folk customs in the circle of recreation. Only in this way can we realize the integration and cooperation of all circles and communities and achieve a win-win situation.

Garden attracts seven musketeers

The development of counties, towns and villages for decades stems from a variety of complicated policy and social reasons. At present, the status quo is: agricultural countries talk about it every day, rural planning is done every year, and farmers help the poor every season, but agriculture is still unsafe, rural areas are still not harmonious, and farmers are still in poverty line. The biggest problem in this period is the lack of example-driven, demonstration-led and spiritual promotion. To this end, the author suggests: build characteristic development and industrial innovation parks in county, township and village communities according to local conditions, attract seven kinds of makers to enter the park, completely change traditional, obsolete, aging and rigid productivity, and promote the practice of new productivity.

The two most important types of makers are science and technology leaders and users. The old saying often talks about "science and technology is the primary productive force". Over the years, this saying is still correct for the development of counties, towns and villages, and still has profound guiding significance and application value. Especially, the grass-roots organizations in the country lack scientific and technological leaders, and farmers will neither develop nor apply agricultural science and technology. The same land does not know how to apply scientific and technological means, and the same variety does not know how to produce it by science and technology, resulting in no good products for good varieties. Therefore, it is suggested that the primary productivity of science and technology should have four advantages: technical enjoyment as the upgrading of three agricultural varieties, technical retention as the practical application of production technology, technical possession as the follow-up processing and storage of agricultural products, and common service technology as agricultural tourism.

The key three types of makers are entrepreneurs or managers who have the strength to invest, manage and organize. County, township and village communities lack these three types of people. No matter individual or entrepreneur, they need to introduce a large number of them. The superior capital, business marketing and coordinated organization will make these backward regional areas develop rapidly, get rid of poverty quickly and become a place of experience quickly. Over the years, some typical cases that have appeared in many local counties, towns and villages in China are the epitome of the above views and the vitality and support for the successful development of these counties, towns and villages. With the great liberalization of the national policy on the application of collective land, the modes of collective land circulation, collective land equity and collective land joint venture will eventually become a normal state. To this end, the author summarizes it as three things: investing in agriculture with money, managing agricultural products with laws, and driving farmers with rules.

The two indispensable types of people are people who have humanistic feelings and nostalgic plots and are willing to leave the city and change their lifestyles. In the final analysis, advanced civilization, typical culture, diverse life ideas and multi-flavor space imagination are the foundations of these cultural integration, civilization-driven, creative writing and spiritual solidification. Once upon a time? How many literati experienced living in the countryside and created the classics of local culture! Once upon a time? How many scholars and masters devoted themselves to rural construction and rural studies, and founded the famous academy books at home and abroad.

Lianjiansi farmstead

Today, not only experts, scholars and politicians, including farmers who occupy the dominant position in China, but also deeply feel the necessity of its reform, and are exploring in different regions, stages and levels. From the circulation of collective land contracting rights, to the development path experiment of companies and farmers, from the cooperative shareholding of collective land use rights to the regional application of mixed ownership, from the PPP mode investment and financing practice of rural agricultural infrastructure to the rural experiment of modern service industry. It should be said that the transformation of agricultural organization involving the interests of rural areas, agriculture and farmers has become a necessity. This inevitable essence is that we must innovate, reform and move forward. Therefore, this paper puts forward four ideal modes of rural agricultural organization in China in the future. In other words, the road to the success of agricultural organization after the contract responsibility system is to jointly build four farms!

Cooperative collective farm jointly built by farmers

Intensive use of land and centralized use of labor force are self-evident things in agricultural exploration today. From the land contracting right of each household to the transfer of land by large households for agricultural cultivation, this way of merging small plots of land into large plots of land is actually just the superposition of traditional land use mechanisms, which has not improved the application of agricultural science and technology, the development of agricultural mechanization and the refined layout of agriculture. The establishment of farmers' agricultural cooperatives is to completely break the long-standing disadvantages of small plots of land, small boundaries and small-scale farming, truly form large-scale land consolidation and form large-scale farmland, and large-scale mechanized farming approaches the application of international productive forces.

Enterprise collective farm supported by finance

Many agricultural IP companies have emerged under the market operation mechanism. The basic embryonic form of these agricultural IP companies is that the market operation is very successful, and the direct sales, terminal sales, quality protection sales and ideal price sales of agricultural products have been solved in actual combat, and the intermediate links have been cancelled, so that the value of land output is close to the value of consumer trading. Over the years, the sales price of agricultural products is ideal to form a multi-dimensional integrated agricultural product enterprise IP or IP enterprise. It is precisely because of the emergence of these agricultural IP companies and the smooth channels of successful markets that the sales terminals of agricultural products are formed directly, and the financial channels of agricultural products are formed smoothly, and financing and credit can be operated in a market-oriented manner. It can also form a big fund, a big market, a big finance and a big logistics of agricultural products.

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