Tourism product segmentation

It can be subdivided according to five criteria: geographical variables, population variables, income and expenditure variables, consumption variables and product variables.

1. Geographical variables. Mainly based on the region, country and climate zone.

2. Population variables. Mainly based on age, gender, family, class, belief and nationality.

3. Income and expenditure variables. Mainly based on family, per capita income and expenditure (consumer expenditure).

4. Consumption variables. There are two levels here: one is consumer psychological habits, which are subdivided mainly on the basis of lifestyle, consumption motivation, values, main interests and participation in activities; The other is consumer behavior habit, which is subdivided mainly on the basis of consumption opportunity, consumption frequency, loyalty degree, waiting stage and marketing sensitivity.

5. Product variables. Mainly based on the nature of the specific tourism products that consumers accept and buy, it generally includes four main types: sightseeing, vacation, amusement and leisure.

For more information about the criteria by which the tourism market can be subdivided, go to: See more.

Characteristics of tourism products:

1, comprehensive (tourism product production involves many departments and industries)

2. Non-transferability (tourism resources and facilities are relatively fixed, and the ownership of tourism products is not transferable)

3, intangible, that is, service (before buying: impression, when buying: service; After purchase: experience, memories)

4. Volatility (internal factors and external factors: political, economic, social and natural environment)

5. Dependence (public resources: dependence on tourism resources and facilities)

6. Time and space identity of production and consumption (time and space)

Extended data:

Tourism products can be divided into five types:

1, sightseeing products (natural scenery, places of interest, city scenery, etc.)

2, holiday tourism products (seaside, mountains, hot springs, villages, camping, etc.)

3, special tourism products (culture, business, sports, business, etc.)

4. Eco-tourism products: At first, eco-tourism appeared as a new form of tourism, the main purpose of which was to protect the environment and return to nature, and changed the previous tourism development model. However, today's eco-tourism has made great innovations in terms of concepts, methods and requirements, and has become the core theory of sustainable development of tourism.

5. Travel safety products: travel protection products, travel accident insurance products and travel protection products, which are tools to ensure the safety of tourists.