Weibo of Wuzhen Tourism

Travel Weibo, that is, travel micro blog, is generally less than 140 words in length. You can update the content or view the page through computer network, SMS or mobile phone. Recently, a survey conducted by the Social Investigation Center of China Youth Daily through Beijing Yipai Market Consulting Company and Minyi China. com showed that 69.0% people were concerned about traveling to Weibo. 25.6% of people have used to travel to Weibo, and 43.4% are planning to use it.

This kind of writing to record one's mood at will can be seen everywhere in Weibo. "If I add a person as the object of' attention', as long as he sends a new trip to Weibo, there will be updates on my homepage. I clicked' Forward' with the mouse, and all the people who' follow' me can see it right away. " Apollo said that now everyone affectionately calls Weibo a "scarf". Although most people who "pay attention" every day don't know it, the same interests always make people feel warm. These two days, she wondered whether to make a popular "pear flower head". With a search on the hot topic of traveling to Weibo, more than 100 people were discussing this hairstyle.

What's the reason why traveling to Weibo is so hot? In the survey, 73.9% people preferred "simple expression, in line with the habits of young people"; 73.6% people think it is convenient to record at any time. The next options include: instant communication (56.4%); Extensive information, each taking what he needs (47.2%); The content is original (44.1%); Pay attention to whoever you want (31.1%).

Some netizens left a message saying that everyone is a recorder and follower when traveling to Weibo. Anyone can use the internet or mobile phone to post anything they want to say in the shortest time. This way is changing people's expression and life.

"The news of Kai-Fu Lee's resignation was first sent by him on his own travel Weibo, which attracted widespread attention from the media and the public; Hu Shuli decided to leave Caijing, and it was also a Caijing spokesman who announced Hu Shuli's formal resignation during his visit to Weibo. You see how important it is to travel to Weibo! " Nie Xuewei, an employee of a magazine, began to pay attention to traveling in Weibo after these two news. He felt that traveling in Weibo spread faster, attracted more people and was more timely than blogs.

According to the survey, 64.6% of people said that "the way of instant recording and communication in Weibo is an impact on traditional media"; 57.4% people think that "tourism in Weibo also needs content supervision"; 55.1% people think that "traveling to Weibo has changed people's expression and thinking habits"; 48.6% people think that "traveling to Weibo has restored people's true state"; 39.6% people said that "it is easier to form a small circle of communication when traveling to Weibo"; 25.8% people said that "traveling to Weibo can be a marketing position for individuals and enterprises".

Recently, Weibo, the official of hundreds of national scenic spots in China, appeared in Tencent Weibo one after another, including Jiuzhaigou, Wuzhen, Yulong Snow Mountain, Lugu Lake, Wuyishan and Lushan Mountain, which became a veritable "landscape" on the Internet. This is a microcosm of the "Tourism Weibo" craze around the country. At the same time, as the local tourism authorities, local tourism bureaus are not far behind. Up to now, provincial tourism bureaus in Shandong, Hebei, Jiangsu, Anhui, Hubei, Guangxi, Hainan, Sichuan, Yunnan, Qinghai, Tibet and other provinces (autonomous regions and municipalities), as well as more local tourism departments, have contacted the official Weibo. As soon as these official Weibo were opened, they attracted many tourists. The reporter saw in Tencent Weibo that the official Weibo audiences of Shandong Tourism Bureau, Jiangxi Tourism Bureau and Sichuan Tourism Bureau are all over 300,000, and they are growing rapidly.

The Palace Museum is the pioneer of opening Weibo as a scenic spot. Since its official Weibo in Tencent was opened in January this year, it has won the reputation of "Gong Ge" among netizens with its humorous language style and frequent friendly interaction. It has attracted more than 3 million listeners in just a few months. After the Forbidden City, Shaolin Temple, National Museum, National Grand Theatre, Yuanmingyuan, etc. opened Weibo in succession, vying for online marketing positions. Weibo has become the "standard" for the publicity of major scenic spots. According to the relevant person in charge of Tencent Weibo, at present, there are hundreds of such tours in Weibo.

The reporter learned that releasing tourism information and providing people with first-hand information on food, housing, transportation, travel, shopping and entertainment are the core functions of Weibo. However, in the specific operation process, all Weibo have made great efforts, combined with their own advantages to operate individually, and won the favor of netizens with flexible and changeable styles.

Weibo, the official of Jiangxi Provincial Tourism Bureau, has a unique name, which is directly called "Jiangxi has unique scenery". Clicking on its Weibo, netizens can not only appreciate the grandeur and beauty of Lushan Mountain, appreciate the rape blossoms of Wuyuan, play with Jingdezhen porcelain, but also "taste" the "Top Ten Popular Gancai"; Weibo "friendly shandong", the official of Shandong Provincial Tourism Bureau, often sends food pictures to show the hospitality of Shandong people to the fullest; Sichuan Tourism Bureau caught up with the east wind of the 17th Miss World Tourism Selection Competition, and made eye-catching pictures of beautiful women to earn popularity. "Soft Lijiang" fully demonstrates its "softness" and reminds tourists to keep warm. When some netizens expressed their nostalgia for Lijiang, this Weibo replied: I am waiting for you in Lijiang! On April 17th, Yunnan Honghe Hani and Yi Autonomous Prefecture launched a prize collection activity for local image songs through Tencent Weibo, which attracted nearly 10,000 Weibo netizens to sign up.

At present, the effectiveness of marketing in Weibo is being recognized by the industry, especially the tourism industry, and has attracted the attention of local tourism authorities. Chen Jianjun, director of the Tourism Bureau of Guangxi Zhuang Autonomous Region, said: "The Internet has become an important platform for tourists to collect tourism information. Only by following the trend and exploring new ways of online marketing can the tourism department win the top spot in modern tourism marketing." Some network marketing experts believe that the previous tourism network marketing mainly relied on the official website of the Tourism Bureau to release policies and information in the tourism industry. Now, using Weibo to carry out online marketing, the interactivity is obviously enhanced, the language is lively and friendly, it is more convenient to communicate and interact, and the effect is naturally better.

Wuzhen is a prefecture-level city in Jiaxing, Zhejiang, and the ticket is 100 yuan.

Wuzhen, located in Tongxiang, Jiaxing City, Zhejiang Province, is located in the "Golden Triangle" of Jiangsu, Zhejiang and Shanghai, in the hinterland of Hangjiahu Plain, 60 kilometers away from Hangzhou and Suzhou and 106 kilometers away from Shanghai. It belongs to the water system of Taihu Lake Basin, with criss-crossing rivers and the Beijing-Hangzhou Grand Canal passing by the town.

Wuzhen was originally divided into two towns, Qing Wu, and Wuzhen in Hexi, belonging to Wucheng County, Huzhou Prefecture. Hedong is a green town, belonging to Tongxiang County, Jiaxing Prefecture. After liberation, Wuzhen, west of Shihe River, was placed under Tongxiang County, which was called Wuzhen.

Wuzhen has a long history. According to the textual research of the ancient cultural site of Tanjiawan in the suburbs of Wuzhen, the ancestors of Wuzhen thrived there about 7000 years ago. At that time, it belonged to Majiabang culture in Neolithic Age.

During the Spring and Autumn Period, Wuzhen was the border of wuyue, where the State of Wu stationed troops to guard against crossing the country, which was called "Wu Garrison" in history.

During the Qin Dynasty, Wuzhen belonged to Huiji County, bounded by Chexi (now Shihe), Wudun in the west, Wucheng County in the east and Qingdun in the east, which was divided and ruled by Quanxian and Wuzhen. Later, Wuzhen was under the jurisdiction of Huzhou and Jiaxing in Zhejiang, or under the governance of Suzhou in Jiangsu.

In the Tang Dynasty, Wuzhen belonged to Suzhou Prefecture. Houliang, which belongs to the same country, is the land of Wu Yue. In the fifth year of Tianfu in the late Jin Dynasty (940), it was located in Xiuzhou, and Qingdun belonged to Lixiuzhou in Jiaxing County.

In the third year of Song Chunhua (992), Wuzhen belonged to Wuchengli Huzhou. In the tenth year of Xining (1077), the five townships of Wutong, Yongxin and Qingfeng in the west of Jiaxing County were owned by Chongde County, and Qingzhen was in Qingfeng Township, which belonged to Xiuzhou, Chongde. In the early years of Yuanfeng, there were records of Wudun Town and Qingdun Town. Later, it was renamed Wuzhen Town and Qingzhen Town for avoiding light.

During the years of Jiading, Jiaxing was promoted to the army, and Qingzhen belonged to the army of Chongde transferred to Jiaxing. In the second year of Baoqing (1226), Huzhou was changed to Anji and Wuzhen to Wucheng County, Anji Prefecture. In the Song Dynasty, the town set up a supervisor to control the fire ban and wine tax, and recruited troops to practice martial arts to guard against thieves and bandits.

In the 14th year of Yuan Dynasty (1277), Wuzhen was located in Wucheng County, Huzhou Road, and Qingzhen was located in Chongde County, Jiaxing Road. The town is set up for inspection.

In the fifth year of Xuande in the Ming Dynasty (1430), it was analyzed that the six townships of Chongde County, namely, fundraising, Qianjin, Baoning, Qingfeng, Yongxing and Wutong, were located in Tongxiang County, and Qingzhen belonged to it and transferred to Jiaxing Prefecture. Wuzhen still belongs to the Huzhou government of Wucheng. This affiliation has not changed since Qing Dynasty. In the Ming and Qing Dynasties, Zhejiang Branch and Jiangsu Branch were specially set up in Wuzhen, which exercised the functions equivalent to government offices as a small town.

In the first year of the Republic of China (1912), the two towns of Wu and Qing were still divided.

In May 1950, the two towns of Wu and Qing merged and called Wuzhen, which belonged to Tongxiang County and transferred to Jiaxing.

Reference: Baidu Encyclopedia-Wuzhen