Tourism project planning book

Model essay on tourism development project planning (1)

I. Planning theme

1. "Black Clothes Zhuang" has become a brand of Guangxi tourism culture, and it is a publicity highlight to attract tourists to Napo. Catering to the fashion of cultural tourism and taking advantage of the situation will inevitably be the most prominent selling point of this project. When it comes to Napo, where there are black clothes everywhere, only by gathering the "cultural encyclopedia" can it attract tourists.

2. As a traditional culture, Zhuang medicine has gradually become a hot spot in health care diagnosis and treatment culture in recent years. This project is built in the GAP planting base of Zhuang medicinal materials, which is mutually supported by the culture of black clothes and Zhuang nationality. It can be developed into a Zhuang medicine exhibition center, which integrates planting, viewing, health care, diagnosis and treatment, and medicine purchase, and pursues a new trend of natural and ecological fitness and recuperation, which has unique and great appeal to tourists inside and outside the region and at home and abroad. Only the "complete collection" of nature and ecology can be distinguished from botanical gardens and Zhuang hospitals and have unique charm.

3. The scenery of western Guangxi and the charm of nature depend on the beautiful and typical natural features of western Guangxi. The mountains are surrounded by water, opposite to the lion mountain, and the Longshan Mountain embraces each other. Sometimes the sun is shining, sometimes the rain and fog are lingering, which is extremely wonderful and mysterious, and it is also a good place for landscape sightseeing.

Second, the development principle

(A) the principle of local conditions

The development of tourism resources in Shanglao Mountain must be adapted to local conditions, based on the local actual situation, relying on local inherent resources, and highlighting the characteristics of black clothes and strong medicine.

(B) the principle of characteristics

Taking advantage of the resources of Shanglao Mountain, we will develop unique folk tourism products and characteristics of Zhuang medicine in black clothes, and deeply explore the culture and contents of Zhuang medicine in black clothes.

(3) Cultural principles

Dig deep into the profound cultural connotation of Black Clothes Zhuang, study Black Clothes Zhuang from the perspectives of multi-disciplines, such as folklore, sociology, literature, art, anthropology, etc., explore folk content, enrich the cultural connotation of folk tourism projects, and let tourists feel that they are enjoying culture, whether they are watching folk houses, watching song and dance performances, tasting flavored snacks or participating in craft activities.

(D) the principle of diversification

The development of cultural villages aims at the diversity of tourists' needs, and develops various forms of tourism products to meet the different needs of different tourists, not only for sightseeing, but also for participation, entertainment, fitness and ecology.

(5) Productive principle

The development of tourism in cultural villages should be based on production at the same time. The development of tourism will not affect the normal production activities of residents, but also meet the needs of tourists for agricultural sightseeing and production of folk tourism. The production, research and tourism development of Zhuang medicine should be coordinated.

Third, the nature and positioning

(1) Nature of the project

Based on the natural ecological environment, the cultural village is characterized by black clothes and strong medicines, highlighting the folk customs of black clothes and strong medicines and health care, and is a characteristic folk cultural tourism village with black clothes and strong folk customs experience and leisure and fitness as its main functions.

(B) Image positioning

Black clothes and strong folk customs, strong medicine grand view.

(3) Functional orientation

Folk experience, leisure and fitness, sightseeing.

Fourth, product development ideas

1. Construction must be based on the protection and coordinated development of natural ecology and cultural ecology, and be developed in ecological protection to promote ecological protection.

2, sightseeing, participation, shopping, food, health care, accommodation, entertainment and other multi-functional combination.

3. The scenic spots are relatively concentrated, each functional area is relatively independent, and the distribution is patchy;

4, the connection of central functional areas, the implementation of psychological induction: winding paths lead to secluded places, gradually getting better, climax after climax.

Five, the division of scenic spots and tourism project planning

(A) the composition of scenic spots

The cultural village is divided into one garden, one district, one village and one village, namely, the Grand View Garden of Folk Culture in Black Clothes Zhuang, the Health Care Clinic of Zhuang Medicine Planting, the Ecological Village of Folk Culture in Black Clothes Zhuang and the Villa of Folk Culture in Black Clothes Zhuang.

(2) Project planning

1. Black Clothes Zhuang Folk Culture Grand View Garden

The schematic gate of the scenic spot —— the junction of Shanglaoshan Highway and Nanning-Napo Highway, with a height of 5 meters, simple schematic building, Zhuang cultural characteristics, stone structure or bamboo-wood structure, and no roof. Covers an area of 15 square meters.

Gate and parking lot of Zhuang nationality scenic spot-entrance of central scenic spot, permanent masonry (imitation bamboo) structure or bamboo-wood transitional building, with Zhuang nationality cultural characteristics, with ticket office and small commodity retail store. There is a parking lot nearby, covering an area of 2,500 square meters and a building area of 25 square meters.

Welcoming gate of sentimental folk songs-between the gate and the central area, a pavilion gate with Zhuang characteristics or a wind and rain bridge building with a construction area of 15 square meters. Performing folk songs to welcome guests. The dancing village girl in black is famous for her multi-voice folk songs in black with great cultural personality and national affinity, which makes tourists feel refreshed and refreshed.

Totem Myth and Legend Cultural Park-the first landscape in the central area, with a pavilion gate or a wind and rain bridge style building with Zhuang characteristics, covering an area of 3,200 square meters. Establish a totem gate house, set up totem worship symbol buildings of Zhuang nationality on the pavement and both sides, such as bronze drums, frogs, phoenix birds, Huashan mural statues, ancient Zhuang characters and various figures and scenes found in Napo, and set up a pavilion to perform the Zhuang nationality's religious etiquette. The purpose is to bring tourists into a solemn and revered cultural temple with sacred, magical and mysterious cultural connotations.

Life etiquette garden-the key landscape and activity project in the central area. Covers an area of 15,000 square meters. It consists of a group of Zhuang-style buildings surrounded by a central square. It mainly shows the clothes, clothing, housing, transportation and etiquette of life in black clothes, and brings a tour of life and culture to tourists.

(1) flower woman to send a gift-dry column type residential building, construction area of 200 square meters. Mother-in-law, sister-in-law and others. Show birth customs and naming customs, such as wormwood in the door, red eggs to congratulate each other, sweet tea to welcome guests, etc.

② The jubilant Gepo-Central Square, with a total area of 6,500 square meters, can accommodate more than 5,000 people. There is a central platform, surrounded by grass slopes, Woods and bushes. Performing the etiquette of making friends and choosing a spouse by songs: singing folk songs, throwing hydrangeas, singing and dancing performances, lion dance, etc.

(3) a lively wedding-in a dry-column-style residential building, the custom of marriage in black clothes is performed: the custom of marriage within the family and adoption by adoption, drinking wedding wine and carrying the bride. The combination of performance and participation.

(4) Peaceful days-another group of dry-column-style houses are connected with each other and have twists and turns. Each room shows a content. Clothing exhibition and performance, demonstration of black brocade weaving and dyeing, taste of Zhuang's special food, cultural experience of Zhuang's belief, and knowledge introduction of ancient Zhuang's stele forest (Zhuang's scriptures). Show, performance-oriented, can participate appropriately.

⑤ In the other world-at the back of the residential group, several small wawu cemeteries with black clothes are built to show the humanized funeral folk customs and cemetery landscape of black clothes. Because of psychological taboos, only a brief introduction is made, and it is not appropriate to focus on tour guides.

foreword

An Impressed City and an Impressed Silhouette-Welcome to Hangzhou West Lake!

I still remember the glimpse of Xu Xian and Bai Niangzi at the West Lake and the broken bridge outside the post station thousands of years ago. They were destined for this life and performed a lost love. They are memories that can never be erased by Xizi Lake. Xizi Lake and Leifeng will never fail, and their love will last forever.

I still remember that "I failed to throw it to Hangzhou, and half of it was this lake." The West Lake is a poem, a natural painting and a beautiful and moving story. As time goes by, the years change, and she still looks young, so many people fall for her.

Remember when she welcomed so many people who cared for her. Bai Juyi, who was over half a hundred years old, couldn't wait to write "Hangzhou Secretariat of History" for her when she saw her. He left her a lake of clear water, a fragrant embankment, a clear spring in six wells and 200 poems. Seeing Bai Juyi off, she welcomed the great writer Su Shi, who said such words for her: "Hangzhou has the West Lake, and if people have an eye for it, it can't be abandoned." Seeing off a great writer and welcoming a virtuous satrap added to her beauty. Today, she has restored the inherent scenery of "Six Bridges and Willow", which is even more charming.

I still remember the setting sun shining obliquely, the afterglow spreading all over the earth, sitting in a quiet courtyard, brewing a pot of West Lake Longjing, and slowly savoring the fragrance lingering between my lips and teeth. How pleasant it is! Embrace this intoxicating fragrance with a "beautiful woman" with both talents and looks.

I still remember that she also has many sisters who are also beautiful: "Liu Lang Wen Ying", "Mei Wu Early Spring" and "Three Clouds and Water" are as intoxicating as wine.

Who doesn't pity such a Jiangnan woman? She is elegant and free from vulgarity. She is fresh and fresh in beautiful and elegant. She has both the demeanor of a good family and the loveliness of a small jasper, as beautiful as a fairy out of the dust.

Let's turn into a grass and a tree, walk into her together, and walk into the fairy of our dreams-West Lake.

One of the surprises of the cultural tour of the West Lake (cultural tour involves articles)

The excavation of the West Lake Cultural Tourism Project Plan originated from the grand occasion of tourists visiting the West Lake in July and a half in Zhang Dai's West Lake in the classical Chinese of College Chinese. The author Zhang Dai's life is a process of ups and downs, and the Ming and Qing dynasties are easy to turn into turning points, which are divided into two completely different and contrasting living conditions. When Zhang Dai was a teenager, he had excellent conditions and pursued a refined life. He claimed to be a romantic man. After the Ming Dynasty, when he arrived in the Qing Dynasty, he insisted on not serving the Qing Dynasty, avoiding living in the mountains, and it was difficult to sustain a vegetarian diet. Only by writing works to relive the old dreams is his nostalgia for the bustling scenes of the past.

Zhang Daishan writes essays. He is good at poetry and prose, and he is also familiar with opera and music. His essays are beautiful and fresh, but there are not many works left by later generations. His writing style is unique. Facing the West Lake praised by many literati, he broke away from the pattern and did not write about the scenery of the West Lake, preferring to write about people watching the moon in the West Lake in July and a half. The folk customs at that time were reproduced in the cold eyes, which can be described as novel in conception, unique in conception, noisy and cold throughout, vulgar and elegant, and the use of contrast techniques added a lot to the article.

The second probe into the surprise of the cultural tour of the West Lake (mining the cultural connotation of the contents)

Zhang Dai's "West Lake in July and a Half" is a wonderful way to get rid of the shackles of predecessors' writing about the West Lake and its beautiful scenery. It gives people the feeling that it is like a genre painting with bright colors. Zhang Dai can be called a master of essays in the late Ming Dynasty. Essays are a style full of individuality. It is characterized by short length, flexible form and random content, and the essays can be juxtaposed with Han Fu, Tang Poetry and Song Poetry. However, there is a problem in this article. Although the author Zhang Dai prides himself on his lofty sentiments and his attitude of avoiding the world and traveling elegantly, he still lingers on the lakes and mountains, and has not lost his traditional literati's lofty habits and elegant feelings. Therefore, this planning book will focus on some inherent scenery and humanities of the West Lake, and promote this cultural tour of the West Lake based on Zhang Dai's West Lake in July and a half, so that people can have a deeper understanding of this picturesque West Lake.

The third probe into the surprise of the cultural tour of the West Lake

Taking Zhang Dai's "West Lake in July and a Half" as a basic point, we will further explore the cultural tour of the West Lake and let everyone know about this Xizi Lake, which is called "thick makeup is always appropriate". In this cultural tour of the West Lake, you can feel it first. The beauty of Xizi Lake is "as quiet as a virgin". The mountains, water, grass and trees of the West Lake reveal those beauties. The West Lake also has the beauty of "moving like a rabbit". Every year, you can go to Qiantang to watch the tide, so that everyone can feel the thrilling beauty of "rolling up sand like a snowdrift". The West Lake is not only unique in the beautiful scenery, but also deep in the forest. She has her rich connotation. She is rich in cultural relics, beautiful and touching myths and legends. Nature, humanity, history and art are ingeniously integrated. She has many historical sites, including 25 national key protection units and 39 cultural relics protection sites, which are decorated with various special museums. It can be seen that the West Lake is not only a beauty, but also a cultural beauty with good connotation.

Marketing Scheme of West Lake Cultural Tour

Description of market survey in the early stage of West Lake Cultural Tour:

The West Lake has always been a tourist attraction that countless tourists yearn for. Her attractive aspects are manifold. West Lake has many tourist attractions, national key cultural relics protection units and provincial cultural protection units. After successfully applying for world cultural heritage, its cultural and economic values in all aspects have been greatly improved. Therefore, the West Lake Scenic Area in Hangzhou and its surrounding areas have also launched a multimedia electronic tour guide service for the purpose of explaining the history and culture of the scenic spots and showing the scenery of Xizi Lake. According to the introduction of these services, it provides a good external environment for the promotion and implementation of our cultural tour of the West Lake. In addition, the West Lake has unique tourism conditions, so it is more favorable to carry out this cultural tour.

Theme: Appreciating the Beauty of Xizi and Understanding the Charm of Culture —— Two-day Tour of West Lake Culture

Promotion purpose: In order to further publicize the cultural tour of the West Lake, let tourists enjoy the beauty of the West Lake scenery and appreciate the charm of the West Lake culture. This cultural tour will be launched. This cultural tour introduces the West Lake culture more prominently, so that visitors can have a deeper understanding of the cultural meaning behind the beautiful scenery of the West Lake. A deeper understanding of Xizi Lake can make people in the noisy world appreciate all the beautiful scenery and purify their hearts thoroughly. Let go of your ups and downs and have a close contact with Daiko.

Activity time: 12.23-12.24

Target audience: tourists.

Venue: West Lake Scenic Area

Activity content:

1. Description of activities:

On the first day, the theme of the activity was "Looking for the ancient rhyme of Xizi and tasting the Longjing of West Lake". The main activity place was Meiwu, the ninth of the ten scenic spots in West Lake, where a tea culture activity was held.

2. Activity route: before 10: 00 a.m., take a delegation from downtown Hangzhou (L Old Town), take a boat trip to the West Lake (about 45 minutes), climb the Three Tans to print the moon, break the bridge, look at the Leifeng Pagoda, visit Huagang to watch fish, listen to the story of "Yuewang Temple" (about 30 minutes), and visit Lingyin Temple to take care of yourself (about 60 minutes).

3 Introduction of tea culture activities in Meiwu:

(1) The tourists participating in the sightseeing activities are divided into six "tea exploring" teams by themselves.

(2) After entering meijiawu Cultural Village, the "Tea Exploration Team" will be led by personnel to visit more than 160 existing tea houses in meijiawu, and then go to the reception room in the village to learn about the history of tea in meijiawu, the functions of tea picking and frying, and wake up the appreciation of tea art performances (about one hour).

(3) After the viewing, six "tea exploring" teams will have a tea-frying performance followed by a tea ceremony.

(4) Each group will distribute an equal amount of tea leaves and fry them by hand. In the process of frying, each group will have a poetry contest, and if any group breaks for more than 5 seconds, points will be deducted.

(5) After the tea is fried, the tea art is displayed. The "tea exploration" team can play freely.

(6) According to the shape of the fried tea, the color of the tea soup, the aroma and taste, and the effect of the tea art display, the appraisal was conducted.

Note: The venue and raw materials for this activity were provided by contacting a tea house in meijiawu in advance, and inviting the owner and villagers of the tea house to be judges, with a total of ten people. The judges will drink tea from whichever team they support, and judge by the amount of tea they drink. One or two winning teams will be given a big gift package.

Activities for the second day:

Activity description:

On the agenda of the next day, it is Christmas Eve. For this special festival, we will hold a sweet activity of "Marrying Two Couples, Bridging the Couples" at Wansong Academy, the second stop of our trip.

2 Activity route:

Get together at 7: 30 in the morning, visit Lingshan Geomantic Wonderland (about 50 minutes), Wansong Academy, Wu Shan Tianfeng, Chenghuang Pavilion (about 40 minutes), visit the Southern Song Dynasty Please River Square, and visit the Huanglong Cave Folk Custom Garden at your own expense (self-funded tickets to 15 yuan, about five o'clock back to the city).

3. Introduction to the activity of "Two Couples, Lovers and Lovers": 1) Choose five couples of tourists randomly to participate in this sweet activity.

(2) The contestants put on the costumes of ancient students in Wansong Academy, and men and women stood in a row respectively.

(3) Female tourists stand behind the screen prepared in advance, while male tourists stand in front of the screen one meter away with a basket in their hands. Female tourists throw red balls at the back and male tourists meet them at the front.

(1) According to the number of catches, the top three teams are selected.

(2) The winning team will get a special opportunity to "express your love loudly" and will provide a sweet and happy dinner for the winning team at Xizi Lake.

Note: The two-day tour of West Lake will organize tourists to stay in Hangzhou Hotel. 、

Promotion method:

Contact the person in charge of restaurants, cafes and other places within one month before the event, and all customers who enter the store will be presented with a particularly beautiful picture book of the West Lake cultural tour, with the description of the event printed on it.

Advertisements introducing this cultural tour are displayed on the screens of bus stations and subway stations.

Open a column on the travel website to introduce this activity, which can be exchanged online.

Hanging propaganda banners on some road sections.

Distribute leaflets at the promotion site within one week before the event.

Cost budget

1 Booking Tea House 5002 Gift Pack 300

3 Flyer 20XX4 Banner 1000

5 Clothing 10006 Exquisite Album 20XX

The total cost is 6800

Reserve fund 4000

Advertising effect prediction

It is hoped that the cultural tour of the West Lake will be introduced through various media, which will have a certain influence and let more people know about the West Lake.

(1) Foreword: Beautiful Yellow Sea Coast

Yancheng. A this beautiful city that became attached to and stood for "salt".

Here cranes fly and deer swim, and there is the largest magical wetland in China known as the "lung of the mainland". The 800-mile reed gully, 10 million mu of seashore, and birch forest along the way are the best interpretation of the modern leisure life, which is "the most natural salt mound scenery, and it is suitable for both after entering the WTO".

In the beautiful ecological northeast of Jiangsu, Yancheng, with its most beautiful and longest golden coastline, has experienced 2100 years of vicissitudes of life, creating a wonderful ecological wetland capital and achieving a unique rare landscape of "Oriental Wetland, Water Green Yancheng". Here, you can experience the highest state of health-preserving ecology, breathe the fairyland air of natural oxygen bar, look at the scattered and vast beach scenery, calm feelings rise quietly, and poetic thoughts suddenly drift. Here, watching the crane dance and the deer singing, you can taste the true meaning here and want to distinguish the true meaning of what you have forgotten! Here, you can enjoy the delicacies of the Yellow Sea and taste the god of Yanfu soup, so that you can taste the longevity and comfort of Yanfu! Here, listening to the local wonderful dramas in Jianghuai and watching the local customs in Yanfu can make you feel simple, kind and enterprising! Here, we can find the trace of salt profanity for thousands of years and explore the trace of Yong Dong fairy, so that we can taste the charm of magical and romantic connotation! With cranes and deer as companions, and bearing the wonder of being a fairy and dutiful son, wouldn't the world be a fairy? ! We promise: with first-class operation, first-class products and first-class service, we will give you a deep dedication to experience the magic, feel the fairyland and enjoy the ecological journey alone! Welcome to Yancheng!

(2) Introduction to the city: Yancheng, with the Yellow Sea in the east, Huaiyang in the west, Tongtai in the south and Lianyungang in the north, is an important node of the "East Beijing-Shanghai Line" and an important member of the "North Shanghai Economic Zone". Here, with beautiful ecological environment, rich cultural heritage and convenient transportation, it is famous as the "Oriental Wetland Capital, Crane and Deer World".

(3) Reasons for developing tourism:

1. Maintain the interest growth of this tourism center and create more economic value.

2. Enhance the popularity and reputation of the tourism distribution center and shape the image of the company.

3. Expand the market share, be in an invincible position in the fierce market competition, and consolidate the company's position in the market.

4. Expand the social influence of this tourism center and have a fixed market share.

(4) The purpose and significance of the activity:

(1) Purpose: Through the first listing of tourism projects in the Eleventh Golden Week, the aim is to promote the center to maintain sales and profit growth in the peak season of tourism and the off-season after that, and at the same time do a better job in the brand of the center and firmly establish its position in the hearts of the public.

(2) Significance: Through this promotion strategy, we will initially enter this project, increase the war experience of this tourism distribution center and enhance the competitiveness of enterprises.

(III) Time: Officially launched on May 1st.

(4) Location: Yancheng Tourism Shanghai Promotion Center, Jiangsu Shinkansen Shanghai Promotion Center, Yancheng Excelle Sports Travel Agency.

(5) Activity objective: "Step on the Eastern Wetland Capital and Visit the Fairy Crane and Deer World" publicity and promotion activities.

(6) Activities:

1. Challenge yourself and be charming, and perform talent shows in public places such as subway stations, railway stations and railway stations in Shanghai, mainly by on-site voting. The top 50 will participate in a free tour of Yancheng, Shanghai.

2. Tourism knowledge quiz activity: Answer some tourism knowledge points in the form of a quick answer, and those who answer correctly will get free tickets to any tourist attractions in Yancheng.

3. Organize your own team, with more than 10 people (including 10 people), and you can get a 20% discount.

4. Vibrant campus: hold activities in famous schools to attract more students to participate.

(7) Budget:

1 Preparation expenses (1) The expenses from Shanghai to Yancheng are RMB 0,000 to RMB 50,000.

(2) Yancheng receives 0,000 to 80,000 yuan of tourists.

2 publicity expenses (1) 3000 copies of publicity posters, 0.5 million yuan.

(2) TV advertising costs 10,000 to 50,000 yuan for 3 months.

(3) The newspaper advertisement for three issues is 0,000 yuan to 70,000 yuan.

3 Activity expenses (1) Rent a venue of 10,000 yuan.

(2) The entrance fee for scenic spots is RMB 0,000 to RMB 30,000.

The total is 40,000 to 60,000 yuan.

I recommend it carefully.

In recent years, with the continuous development of tourism, the development of tourism projects has also received people's attention. The following is a model tourism project planning book, welcome to refer to it.

Model essay on tourism project planning book 1

I. Purpose and Significance

There is a 10-kilometer-long stone wall in Huiche Town, Xixia County, Henan Province. The local people commonly call it "Baidaduozhai", and there are also Xinghua Village and Niuling Village around it, which are called "Baidaduozhai" outpost and Dongdaemun respectively. The total length of the wall is about 20 kilometers, spanning three villages, namely Black Tiger Temple, Xigou and Dadidi, and it is built on the mountain, intermittently and intermittently. Baiyucheng, Quyuangang, Ruo-Guo and Gu-Danyang have become unique Chu cultural tourist attractions in Xixia. In order to strengthen and expand the Chu cultural tourism industry with "Chu Great Wall" as the main part, integrate regional cultural resources and expand the popularity and influence of Xixia cultural tourism at home and abroad, the Chu Great Wall cultural tourism project is specially publicized and planned.

Second, the planning content

1. Name of tourist attractions:

A, China Xixia Chu Great Wall Site

B. China Xixia Chu Great Wall Tourist Area

C. China Xixia Chu Great Wall Scenic Area

D. China Xixia Chu Great Wall Cultural Tourism Zone

2. Publicity slogan:

A. Father of the Great Wall — China Xixia Chu Great Wall

B, a section of the Great Wall of Chu, half the history of China.

C, the wonders of the world, ancient architectural landmarks — the great wall of chu

D, red and green, the mountains are green, the red leaves are like fire, and the snow is flying

— — View the four seasons of the Great Wall of Chu and drink the water of Chinese civilization.

E. The magical and ancient Great Wall of Chu welcomes guests and friends from all directions with open arms.

F, Welcome to China Xixia Chu Great Wall!

G, roaming the Great Wall of Chu, feeling a hundred flavors of life.

3, scenic spot construction:

A, sculpture

A, Confucius entered the car

B. Qu Yuan's admonition

C, Chu soldiers, chariots

B. Chu Culture Exhibition Hall

A, unearthed cultural relics of Chu state

B objects, pictures, audio-visual materials, books, etc. such as the Great Wall of Chu, Ruo-guo, Baiyucheng, Quyuangang and Confucius' carriage return.

C, beacon tower

A, looking at the commanding heights of the Great Wall of Chu and the surrounding mountains.

B, look at the commanding heights of the whole picture near Xixia County.

D. literature and art museum

A, according to the origin of Chu Great Wall and folklore, arrange literary programs.

B, according to Ruo Kunguo, Bai Yucheng, Qu Yuangang, Confucius, etc.

History and folklore arrange cultural programs.

E. gift shop

A, imitation of the Great Wall of Chu, Chu coins, weapons, bells, costumes,

Small toys and gifts such as dinosaurs.

B. Xixia local specialty products: kiwifruit, mushrooms and wood.

Ear, oak, papaya, chestnut, walnut, etc.

F. Baida Duoci

A, repair Baidaduo Taoist shrine

B, to provide convenient services for tourists and believers to play and visit.

G, cave

A, bat biological specimens exhibition

B, watch bats live in compact communities

4, advertising videos:

This is an ancient and magical land, which shocked the world and was called the ninth wonder of the world — — The dinosaur egg fossil group is the core area of Funiu Mountain Geopark in China Nanyang World, where the legends of sages and sages of past dynasties have been left: Confucius returned to Lu after returning to the car, Qu Yuan advised Chu Huaiwang, Li Bai, Meng Haoran, Li Shangyin, Su Zhe and Sima Guang to visit the Xixia and left their masterpieces. Today, surrounded by Chu landmarks such as Ruo Guo, Baiyu City and Quyuangang, the Great Wall of Chu is so shining and shining. Climb the Great Wall of Chu and bathe in the wind of Chinese civilization; Welcome to China Xixia Chu Great Wall Tourist Area!

5, tour guide commentary:

Dear tourist comrades, welcome to China Xixia Chu Great Wall Tourist Area.

In front of us, we see the Great Wall of Chu, which is about 10 kilometers long. It is made of stone, with six gates and four beacon towers. The local people commonly call it "Baidadui Village", and there are also two outposts, Xinghua Village and Niudu Village at the east gate, with a total length of 20 kilometers. According to the inscription in front of Baidadui Taoist Temple, Baidadui was rebuilt in the ninth year of Jiaqing (AD 1804). According to other historical records, this Great Wall of Chu is 2300 kilometers away.

Next, I'll introduce you to the historical background of the Great Wall of Chu. According to the Xixia County Records, Xixia belonged to Ruo-kan State Land in the Spring and Autumn Period, and the earliest national capital site of Ruo-kan State is located in Evil Village, Dinghe Town, Xixia County. Sima Qian's "Historical Records of Chu Family" records that in 504 BC, the State of Wu attacked the State of Chu and occupied the land. King Zhao of Chu was so scared that he left Ying City and moved his capital to Ruo-Yi country in the north, which is Xixia County here. There is also the existing Baiyucheng site in Lianhuasigang, Xixia County. Baiyucheng is a different city in the Spring and Autumn Period, and Baiyucheng site is now a key cultural relics protection unit in Henan Province. The inscription on Quyuangang, which was set up in the third year of Qing Xuantong in Huiche Town, Xixia County, records that in 312 BC, the great patriotic poet Qu Yuan once remonstrated with Chu Huaiwang here, but Chu Huaiwang refused to listen, and insisted on attacking Qin with his troops, resulting in 80,000 casualties and a disastrous defeat. According to experts' research, the main battlefield of the battle of Danyang in Qin Chu was in Qiyu area, Danshui Town, Xixia County. Since 1970s, tombs of Chu nobles have been discovered in Xichuan County, which is adjacent to Quyuangang, further confirming that ancient Danyang is here in Xishui area. More historians believe that our area is the ancestral residence of Chu. At Baligang, southeast of Yuandian, Xixia County, Danshui (formerly known as Jushui) is called the Great Wall River. There are Changchengpu Village and Changchengyi under the post, which is the main road leading from Nanyang to Guanzhong, and the Chu Great Wall passes through here in the western region. Our section of the Great Wall is the western section of the Chu Great Wall, which was built in the middle and late Warring States period to prevent Qin from entering. Up to now, the folklore of Confucius' return to the car is widely rumored here, which retains the legacy of Chu culture.The Great Wall of Chu is a living fossil left by the State of Chu during the Warring States Period.

Comrades tourists, when you board the beacon tower of the Great Wall of Chu, you will be surprised to find that the surrounding mountains are at your feet, from which you can overlook the panoramic view near Xixia County, which is one of the few commanding heights in Xixia City with an altitude of more than 800 meters. Climbing the Great Wall in early spring, peach blossoms, apricot blossoms and begonia flowers bloom in Shan Ye, and the whole valley is full of red and green, with a faint fragrance, which makes you relaxed and happy; Climbing the Great Wall in summer, the mountains are green, the trees are dense and lush, and the Great Wall is hidden in it, just like a winding mountain dragon; Climbing the Great Wall in autumn, the red leaves are everywhere, the forests are dyed, and the mountains are covered with rosy clouds, surrounded by the ancient Great Wall, like a colorful landscape painting; Climbing the Great Wall in winter, the heavy snow is sprinkled on the Great Wall, which looks vicissitudes and desolate, and has the magnificence of "the scenery in the north is frozen for thousands of miles, and the snow in Wan Li is floating".

Around this Great Wall of Chu, there are mountains, waters and bat caves, Chu Culture Exhibition Hall, Literature and Art Museum, gift shop and farmhouse hotel. I wish you all a happy life here. If you are satisfied with our scenic service, please tell your family and friends. If you are not satisfied, please tell me directly. Thank you again for coming!

Model essay on tourism project planning book II

I. Planning theme

1. "Black Clothes Zhuang" has become a brand of Guangxi tourism culture, and it is a publicity highlight to attract tourists to Napo. Catering to the fashion of cultural tourism and taking advantage of the situation will inevitably be the most prominent selling point of this project. When it comes to Napo, where there are black clothes everywhere, only by gathering the "cultural encyclopedia" can it attract tourists.

2. As a traditional culture, Zhuang medicine has gradually become a hot spot in health care diagnosis and treatment culture in recent years. This project is built in the GAP planting base of Zhuang medicinal materials, which is mutually supported by the culture of black clothes and Zhuang nationality. It can be developed into a Zhuang medicine exhibition center, which integrates planting, viewing, health care, diagnosis and treatment, and medicine purchase, and pursues a new trend of natural and ecological fitness and recuperation, which has unique and great appeal to tourists inside and outside the region and at home and abroad. Only the "complete collection" of nature and ecology can be distinguished from botanical gardens and Zhuang hospitals and have unique charm.

3. The scenery of western Guangxi and the charm of nature depend on the beautiful and typical natural features of western Guangxi. The mountains are surrounded by water, opposite to the lion mountain, and the Longshan Mountain embraces each other. Sometimes the sun is shining, sometimes the rain and fog are lingering, which is extremely wonderful and mysterious, and it is also a good place for landscape sightseeing.

Second, the development principle

(A) the principle of local conditions

The development of tourism resources in Shanglao Mountain must be adapted to local conditions, based on the local actual situation, relying on local inherent resources, and highlighting the characteristics of black clothes and strong medicine.

(B) the principle of characteristics

Taking advantage of the resources of Shanglao Mountain, we will develop unique folk tourism products and characteristics of Zhuang medicine in black clothes, and deeply explore the culture and contents of Zhuang medicine in black clothes.

(3) Cultural principles

Dig deep into the profound cultural connotation of Black Clothes Zhuang, study Black Clothes Zhuang from the perspectives of multi-disciplines, such as folklore, sociology, literature, art, anthropology, etc., explore folk content, enrich the cultural connotation of folk tourism projects, and let tourists feel that they are enjoying culture, whether they are watching folk houses, watching song and dance performances, tasting flavored snacks or participating in craft activities.

(D) the principle of diversification

The development of cultural villages aims at the diversity of tourists' needs, and develops various forms of tourism products to meet the different needs of different tourists, not only for sightseeing, but also for participation, entertainment, fitness and ecology.

(5) Productive principle

The development of tourism in cultural villages should be based on production at the same time. The development of tourism will not affect the normal production activities of residents, but also meet the needs of tourists for agricultural sightseeing and production of folk tourism. The production, research and tourism development of Zhuang medicine should be coordinated.

Third, the nature and positioning

(1) Nature of the project

Based on the natural ecological environment, the cultural village is characterized by black clothes and strong medicines, highlighting the folk customs of black clothes and strong medicines and health care, and is a characteristic folk cultural tourism village with black clothes and strong folk customs experience and leisure and fitness as its main functions.

(B) Image positioning

Black clothes and strong folk customs, strong medicine grand view.

(3) Functional orientation

Folk experience, leisure and fitness, sightseeing.

Fourth, product development ideas

1. Construction must be based on the protection and coordinated development of natural ecology and cultural ecology, and be developed in ecological protection to promote ecological protection.

2, sightseeing, participation, shopping, food, health care, accommodation, entertainment and other multi-functional combination.

3. The scenic spots are relatively concentrated, each functional area is relatively independent, and the distribution is patchy;

4, the connection of central functional areas, the implementation of psychological induction: winding paths lead to secluded places, gradually getting better, climax after climax.

Five, the division of scenic spots and tourism project planning

(A) the composition of scenic spots

The cultural village is divided into one garden, one district, one village and one village, namely, the Grand View Garden of Folk Culture in Black Clothes Zhuang, the Health Care Clinic of Zhuang Medicine Planting, the Ecological Village of Folk Culture in Black Clothes Zhuang and the Villa of Folk Culture in Black Clothes Zhuang.

(2) Project planning

1. Black Clothes Zhuang Folk Culture Grand View Garden

Scenic spot sign door — — Shanglaoshan Highway and Nanning — Napo highway junction, 5 meters inside, simple schematic building, Zhuang cultural characteristics, stone structure or bamboo structure, no roof. Covers an area of 15 square meters.

Gate and parking lot of Zhuang nationality scenic spots — — At the entrance of the central scenic spot, there is a permanent masonry (bamboo-like) structure or a bamboo-wood transitional building with Zhuang cultural characteristics, with a ticket office and a small commodity retail store. There is a parking lot nearby, covering an area of 2,500 square meters and a building area of 25 square meters.

Affectionate folk songs welcome door — — Between the gate and the central area, there is a pavilion gate or wind and rain bridge building with Zhuang characteristics, with a construction area of 15 square meters. Performing folk songs to welcome guests. The dancing village girl in black is famous for her multi-voice folk songs in black with great cultural personality and national affinity, which makes tourists feel refreshed and refreshed.

Totem myth and legend cultural park — — The first landscape in the central area, the pavilion gate or wind and rain bridge building with Zhuang characteristics, covers an area of 3,200 square meters. Establish a totem gate house, set up totem worship symbol buildings of Zhuang nationality on the pavement and both sides, such as bronze drums, frogs, phoenix birds, Huashan mural statues, ancient Zhuang characters and various figures and scenes found in Napo, and set up a pavilion to perform the Zhuang nationality's religious etiquette. The purpose is to bring tourists into a solemn and revered cultural temple with sacred, magical and mysterious cultural connotations.

Life etiquette park — — Key landscapes and activities in the central area. Covers an area of 15,000 square meters. It consists of a group of Zhuang-style buildings surrounded by a central square. It mainly shows the clothes, clothing, housing, transportation and etiquette of life in black clothes, and brings a tour of life and culture to tourists.

1) The flower woman sends a gift to her son — — Ganlan-style residential building, with a construction area of 200 square meters. Mother-in-law, sister-in-law and others. Show birth customs and naming customs, such as wormwood in the door, red eggs to congratulate each other, sweet tea to welcome guests, etc.

2 jubilant songs and slopes — — The central square, with a total area of 6,500 square meters, can accommodate more than 5,000 people. There is a central platform, surrounded by grass slopes, Woods and bushes. Performing the etiquette of making friends and choosing a spouse by songs: singing folk songs, throwing hydrangeas, singing and dancing performances, lion dance, etc.

③ A lively wedding — — In a dry-column-style residential building, the custom of marriage in black clothes is performed: the custom of marriage within the family and adoption by adoption, drinking wedding banquets and carrying the bride. The combination of performance and participation.

④ Peaceful days — — Another group of dry-column-style residential groups are connected with each other and have twists and turns. Each room shows a content. Clothing exhibition and performance, demonstration of black brocade weaving and dyeing, taste of Zhuang's special food, cultural experience of Zhuang's belief, and knowledge introduction of ancient Zhuang's stele forest (Zhuang's scriptures). Show, performance-oriented, can participate appropriately.

⑤ Another world — — At the back hill of the residential group, several small wawu cemeteries in black clothes are built to show the humanized funeral folk customs and cemetery landscape in black clothes. Because of psychological taboos, only a brief introduction is made, and it is not appropriate to focus on tour guides.

Model essay on tourism project planning book 3

I. Theme of the event

"The spirit of great men is immortal, and the friendship between teammates will last forever"-Red Tour

Second, the purpose and significance of the activity

When the school started in 20XX, the contact between teammates was much less than before. In this season of spring and blooming flowers, we organized this activity to strengthen the contact and understanding between teammates and make the school guard our best memory. Shaoshan is the hometown of the great leader Chairman Mao, where we can not only exchange feelings and feel the breath of spring, but also cultivate our sentiments and learn the revolutionary spirit. The school guard is a semi-militarized management group, and the members of the school guard are "soldiers", who need to inherit and carry forward the unbeaten spirit of revolutionary martyrs. In order to cultivate self-cultivation and enhance feelings, we planned this activity.

Iii. Feasibility analysis of activities

1. Many players have retired this semester, but we didn't hold a squadron activity last semester to make up for this deficiency.

2. Shaoshan is in Xiangtan, which is very close to us. There is enough time to go back and forth in one day, and the cost will not be great.

3, it will not delay our study, but also ease our study pressure and enrich our spare time.

4. This year is the anniversary of the founding of the Party, and it is of great significance to go to Shaoshan.

Iv. Activity object: Women's detachment of the 14th School Guard and inviting other detachments.

V. Activity Time: April 24th (Saturday)

Vi. Venue: Shaoshan, the hometown of great men. VII. Introduction to the scenic spot is located in the middle of Shaoshan City, 40 kilometers away from Xiangtan City, and it is a provincial-level key tourist scenic spot. The terrain of the scenic spot gradually inclines from northwest to southeast. Surrounded by mountains in the west, Shaofeng, Heishizhai, Fengzi Mountain, Eighteen Arhats and other peaks are green and magnificent; The east and southeast are mainly hilly and relatively open areas. According to legend, when Shun Di visited the south and saw the beautiful scenery, he played Shaole, attracted the phoenix to the instrument, and birds sang in harmony. It is also said that "the three girls of Shao's family have learned the truth here, and there are phoenix birds with heavenly books, and all the girls are immortals." Shaoshan was named after it. Shaoshan is the hometown of Mao Zedong, the great leader of China people. There are Mao Zedong's former residence and Mao Zedong's former private school where he studied as a teenager — — Nan 'an, the former site of farmers' night school founded in 20XX — — Mao Shi Ancestral Hall, Mao Zedong Memorial Hall, Dishui Cave, Mao Zedong Poetry Forest, Mao Zedong Memorial Park, Shaofeng and other scenic spots. With the all-round development of reform and opening up, Shaoshan has become a famous tourist area and revolutionary memorial scenic spot at home and abroad.

Eight, the bus route

Route 1 Take bus No.13 from the south gate of South School to the railway station, then take train No.5366 ~ 5365 (Changsha to Shaoshan) to Shaoshan, and arrive at Shaoshan at 9: 15 in the morning.

Route 2 chartered directly to Shaoshan.

IX. Arrangement of activities

preliminary work

1. Luo Deyang is responsible for preparing the camera and taking pictures.

2. Zhu Zhenbo and Duan Chaoyan are responsible for the safety of the whole team.

3. Zhou Youli is responsible for contacting the tickets of restaurants and scenic spots, and Zeng Zi and Fan Xuan are responsible for making travel routes.

Activity flow

Route 1

Meet in the team at 1: 00 and 7: 00, and wear training clothes.

2, take a bus to the railway station at 7: 30 and get on the train at 8: 10.

Arrive at Shaoshan at 3,9:15.

Route 2

Meet in the team at 1: 00 and 7: 30, wearing training clothes.

2, 8: 00 on time by car (chartered car).

Arrive at Shaoshan at 3,9: 00.

4. After that, let's play together, take photos and play games.

Eat at the designated restaurant at 5 and 12: 00.

Continue to play at 6: 13: 30. You can play in teams.

Meet at 7: 17: 30 and take a bus back to school.

Later work

1. Everyone writes a play experience and gives it to Wang Yang and Zhou Xiaoqin.

2. Yin Fei is responsible for sorting out photos and picking out meaningful archives.

3. Zhou Xiaoqin and Wang Yang are responsible for writing the activity summary, printing it and filing it with the planning book.

X. Budget

Bus fare: 20*20=400 yuan.

Meal fee: 15*20=300 yuan.

Others: 100 yuan

Total: 800 yuan

XI. Expected results of activities

1. Through a one-day tour in Shaoshan, teammates realized the importance of learning the spirit of great men.

2. After studying, teammates relaxed their mood and cultivated their sentiments.

3. The feelings between teammates are deeper.

Planner: Zhou Xiaoqin, Wang Yang

Planning time: 20XX-04-07

Tourism project planning book model essay related articles:

1. Three model essays on tourism planning.

2. 6 model essays on tourism activity planning.

3. 3 model articles of activity project planning book

4. How to write a tourism marketing plan?

5. 3 model essays on planning books for going out to play

6. Three model essays on off-campus travel planning books.

7. Three model essays on college students' project planning.

8. 3 tourist activity plans.

9. 3 model essays on tourism activity planning

10. 3 model essays on planning books for going out.