Tourism festival float

The float parade of Shanghai Tourism Festival was founded in 1990, and the early float stopped at the famous landmarks in Shanghai, which was the earliest form of festival tourism in China at that time. Since 2000, the design and production of floats began to strive to express the image of exhibitors with far-reaching implications, brand-new ideas and colorful lighting. The golden South China floats selected by Yunnan Provincial Tourism Bureau express that Yunnan people are actively forging ahead in the strategy of developing the central and western regions and welcome guests from all corners of the country with a brand-new attitude; The floats in Xitang Water Town of Jiashan are characterized by their simple and unique gallery and shed shapes. Suzhou amusement land's float takes the lion Sudi, the mascot of the park, as the overall image, symbolizing that suzhou amusement land and friends from all over the world are heading for the new century hand in hand; Shanghai Mobile's float is like a huge basket, symbolizing the rapid development and wide application of modern communication technology in the next century. At that time, in addition to the highlight of the opening parade, the floats traveled in the bustling sections such as Bund, Nanjing Road, Huaihai Road, Xujiahui Road, Sichuan Road, Zhangyang Road and Dongfang Road during the one-month tourism festival. At the same time, the long queues of floats will drive into residential areas, so that ordinary people can directly watch the wonderful float show without leaving their homes, and make the tourism festival closer to the general public. In addition, tourists from home and abroad and the general public can have a glimpse of floats in the theme parks of tourist festivals such as Shanghai Never Sleeping City, Lu Xun Park and Pudong Century Park during the National Day two weeks before the tourist festival.

In 2001, floats from Wuzhen, Xitang, Tongli and Zhujiajiao, the famous towns in the south of the Yangtze River, and the unique charm of floats from Changzhou Dinosaur Park in Jiangsu, Hengdian Film and Television City in Zhejiang and Anji, the first bamboo town in China; Twenty floats from Yunnan and Guilin, which have unique local customs and beautiful scenery, came from afar and gathered together in Shanghai. Floats full of tourism characteristics were displayed in Shanghai's commercial streets, downtown areas and ten open-air squares in suburban counties, and citizens and tourists enjoyed the colorful mobile tourism booth. In the same year, the Organizing Committee of Shanghai Tourism Festival invited experts from the Organizing Committee of Notting Hill Carnival in Britain and celebrities from Shanghai arts and crafts circles to form a jury to jointly select a number of professional awards such as the creative prize and the production prize of floats. With the addition of audience voting, citizens can choose the "Most Popular Award" through newspapers and the Internet.

As the organizer, the Office of the Organizing Committee of Shanghai Tourism Festival actively draws lessons from the experience of foreign festivals, such as the Rose Parade in Pasadena, Hong Kong, Sydney, etc., and the shape of floats is constantly improved, and the theme of expression keeps pace with the times. In combination with the Shanghai Tourism Festival, the theme is "Welcome to Shanghai in Four Seasons", and the float parade is held during the Tourism Festival in mid-September every year.

In 2002, government agencies and enterprises from more than 10 countries and regions, such as Australia, France, Greece, Switzerland, Brazil, Japan, South Korea, Thailand, Malaysia and Macau, actively signed up, bringing a visual feast of Shanghai culture to Shanghai residents and tourists at home and abroad. Since 2002, many well-known brands such as Shanghai International Travel Service, China Mobile, Volkswagen International Travel Service, Guangming Group and China UnionPay began to sponsor the float parade of Shanghai Tourism Festival. In the same year, the Shanghai Tourism Festival Float Parade and Appraisal Grand Prix was founded, and the opening parade of floats was initially formed. The annual opening parade was fixed on Huaihai Road, a famous commercial street. In 2003, 14 floats participated in the parade for the first time, and 13 were local floats in Shanghai. The attraction of the float parade is gradually increasing. In 2004, the scale of floats reached the highest of 24 in history, and the design and modeling made a great leap. The technical means such as internal light transmission, LED lighting technology, dynamic lifting device, green environmental protection and energy saving, sound effect and so on were added successively, which made the effect of floats cruising at night very obvious. At that time, the float parade of Shanghai Tourism Festival has become one of the distinctive tourism festivals in China, and it is displayed in the evening of the opening parade of Shanghai Tourism Festival every September.

In 2005, the domestic festival tourism developed rapidly, and the float parade attracted much attention, and the number of overseas floats increased rapidly. Performers began to show in various districts and introduced colorful float interactive experiences. During the National Day in 2006, the float came to Shanghai F1 Stadium for display and then parked in Century Park for citizens to watch. In 2007, the number of overseas floats exceeded that of domestic floats for the first time, and performers on floats began to dance and perform instead of waving, which was close to the distance between citizens and tourists. In 2008, the scope of the float parade was expanded, and the parade team began to approach the tourist destinations in the Yangtze River Delta, such as Huzhou City, Zhejiang Province, Suzhou City, Jiangsu Province, and Changshu City, Jiangsu Province. Jiashan County, Zhejiang Province; In 2009, the float was mainly dynamic, with high-quality sound effects, fully demonstrating the vitality of Shanghai;

In 2010, the float parade of Shanghai Tourism Festival entered the Shanghai World Expo Park, and the parade was reported by domestic and foreign media reporters at that time. In 2011, the theme of the float parade of Shanghai Tourism Festival revolved around "Celebration of the City". In terms of theme conception, the selected theme added ideological, artistic and interesting features, which not only reflected the spiritual outlook, but also reflected the national and regional culture, folk customs and folk arts. In 2012, the float parade was launched around the theme of "Happy and Healthy Tour"; In 2013, the organizing committee of the float parade focused on the tourist destinations in the Yangtze River Delta region, and the float exhibition moved towards the market trend, facing domestic and foreign tourism enterprises, brands, scenic spots, etc., and showed the tourism characteristics and images of exhibitors to Shanghai citizens and tourists at home and abroad. In 2014, the float parade of Shanghai Tourism Festival attracted Shanghai Disneyland and Shanghai Happy Valley for the first time. Focusing on the theme of "smart tourism", it promoted the development of domestic festival tourism, promoted the sharing and cooperation of tourism resources in the Yangtze River Delta and surrounding areas, and promoted the integration of tourism in the Yangtze River Delta. The float parade of the 2015 Shanghai Tourism Festival will be integrated into the "Belt and Road" strategy under the background of the "Silk Road Tourism Year" of the National Tourism Administration to further promote the festival tourism market.

The 2022 Shanghai Tourism Festival float parade entered the community at 10 am. Because the 2022 Shanghai Tourism Festival float parade time is from September 17 to September 24, it travels on the Bund, Sichuan Road, Zhangyang Road in Pudong New Area, Dongfang Road and other bustling sections. At the same time, the long float will enter the residential area at 10: 00 in the morning, so that ordinary people can watch the wonderful float show directly without leaving their homes, and make the tourism festival closer to the general public. So the 2022 Shanghai Tourism Festival float parade entered the community at 10 am.