Tourism festival planning case
In order to ensure that things or work are carried out in an orderly and powerful way, we need to make a plan in advance, which is the detailed rules, steps and arrangements for the implementation of a specific action. How should the plan be formulated? The following is the activity planning scheme of tourist attractions I have compiled, hoping to help everyone.
Planning scheme of activities in tourist attractions 1I. Background of activities
At present, the college has held many regular such activities and special activities, which have been fully affirmed and praised by all departments and students. After a long period of groping, learning and development, the tourism major of the Department of Economics and Management of the college has gradually matured. After many discussions, it is now expected to hold a competition to explain tourist attractions outside the school.
Second, the purpose and theme of the activity
The theme of the activity is "Enjoy folk culture, enjoy beautiful landscapes, taste exotic customs, and decide whether it is high or low".
The purpose of the activity is to popularize tourism knowledge, activate campus culture and promote the prosperity and development of tourism culture in colleges and universities.
Third, the purpose of the activity
The purpose of this activity is to increase the cultural atmosphere of the college, enrich the after-school life of the college students, cultivate their sentiments, provide students who like tourism with an opportunity to understand and a platform to show them, let more people know about the "Queen's Hometown", pass on culture through tourism, promote tourism through humanities, and do our bit for Guangyuan's tourism with our practical actions.
IV. Campaign slogans and some contents
As long as students who have a strong interest in tourism, are eager to display their talents, consciously exercise their majors and want to show their speech skills, they can sign up for the competition. The venue of this activity is in the school, Huangze Temple and Zhaohua Ancient City, and the slogan of this activity is "Find yourself in the mountains and rivers". The competition is divided into the preliminary contest and the final contest, and the final contest will be followed up by Guangyuan TV.
V. Organizers of activities
Hosted by:
Organizer: Department of Economics and Management
VI. Participants
All the students of Chuanxin College
VII. Activities and Specific Arrangements
1. Activity mode:
The activity is divided into preliminary contest and final contest.
2. Activity content
Time for the preliminary competition: May 15th, 20xx (please prepare your own explanations and materials from the registration time to the preliminary competition).
Venue of the preliminary competition: the school (choose your own scenic spots to explain, note: the preliminary competition can be delivered with a manuscript)
Final time: 20xx May 28th-29th.
The final venue: Huangze Temple and Zhaohua Ancient City (Note: two scenic spots are prepared to give an explanation)
3. Scope of explanation
The preliminary round is not limited to the location, but it must be related to the scenic spot; The final will explain the scenic spots inside Huangze Temple and Zhaohua Ancient City in Guangyuan City.
4. Time and place of event registration:
Registration time: May 5-May 10, 20xx
Department in charge of registration: Tourist Association.
Registration method: summarize after registration by department.
Registration place: all departments and departments
5. Competition requirements:
(1) outstanding personality, leaving a deep impression.
(2) Explain appropriately, highlight the theme, have a clear meaning, highlight vitality, and have a healthy and upward style. The expression is "natural, generous and decent".
(3) All the explanations in the final must be written off. I hope you can bring us a different ancient city of Hezhaohua.
(4) The explanation content is healthy and progressive, and the contestants can boldly innovate the explanation method to show the tour guide's personality.
Eight, award setting:
1. Quality credit award
Quality credit consists of two parts:
(1) Basic credits: The contestants can get 0.4 points of basic credits by registering and participating in the preliminary contest of scenic spot explanation organized by the organizer.
(2) Competition credits: According to the winning situation, the contestants can get certain credits. Details are as follows:
In the final, the winner gets 2 points.
In the final, no winner gets 1 credit.
2. Other rewards
Best scenic spot explanation creativity award (one)
First prize of scenic spot explanation contest (one)
Second prize of scenic spot explanation contest (two)
The third prize of the scenic spot explanation contest (third place)
Excellent Interpreters in the Scenic Spot Interpretation Competition (eight)
IX. Department in charge of activities
Department of economics and management
X. Scoring criteria:
(1) The judges:
It is held by the relevant leaders of the Tourism Bureau, the managers of travel agencies, and the tourism professional teachers of the Department of Economics and Management.
(2) Take a scoring system of 100 points for scoring, with a minimum score of 50 points.
Planning scheme of activities in tourist attractions III. Organizing Committee of the event:
1. Responsible for: Zhang Biao and Yixilam.
2. Members: members of various departments
Second, the theme of the event
"Pray for the Golden Autumn and Spend the National Day together —— Meet for a walk on Happy Mountain"
Third, the activity time
National Day October 1-7 (seven days)
Fourth, the purpose of the activity
Promote Happy Horse Mountain, enhance tourists' understanding of love song culture and Tibetan folk customs, and spend the 20xx National Day with Kangba people.
V. Promotion of National Day activities
1. Newspaper media (Huaxi Dushi Bao, Tianfu Morning Post, Chongqing Newspaper Media);
2. Retailers in Chengdu and Chongqing release Mid-Autumn Festival activities and itineraries to stores.
3. Join the travel agency's National Day trip, organize and send delegations to our scenic spot.
4. Contact the self-driving club and organize a trip.
5. Publicize this activity online; Increase publicity.
6. Distribute leaflets in Gangu: tourists send itineraries and activities; The content of tour guide's activities and rebate policy.
7. On the day of the event, the staff of the scenic spot drove to render the atmosphere of each link.
VI. Activity Planning
Time: 10: 00 am-5: 00 pm every day on National Day.
Content: Highlights of the scenic spot
1. Praying at the Bathing Buddhist Temple in Kowloon (Praying for the National Day in Happy Valley Mountain): "Happy Valley Mountain" is a transliteration of "Dojepamo fairy mountain" in Tibetan. The temple is full of incense all the year round, and devout believers come to pray for the Buddha's blessing, which is very effective. Every year, on the eighth day of April in the lunar calendar, the Happy Valley International Mountain Transfer Meeting is even more spectacular. Due to the frequent occurrence of natural disasters in 2010, the Happy Valley Bath Buddhist Temple is going to hold a Happy Valley National Day Prayer for tourists free of charge. On that day, the lamas chanted prayers for people who came to Happy Valley in Qinggeping. Devoted people can enter the temple to offer Hada to the Buddha, light a butter lamp to pray for themselves, their families and friends, and then sit down quietly and listen to the extraordinary chanting, so as to cross over for the victims of the recent natural disasters, pray for the world and pray for world peace and ecological harmony.
2. Forest of prayer flags: In Tibetan areas, you will often see five-color prayer flags printed with all kinds of extraordinary scriptures, hanging on the high mountain, and the wind blows over and over again to read the scriptures, bringing auspiciousness and happiness to those who hang the prayer flags. Visitors can personally hang prayer flags on the sacred mountain of Happy Valley.
3. Lingyun Baita: The tower is 21 meters high, and it is also a landmark building in Kangding. It is predestined friends that people can see colorful auspicious clouds hovering over the Baita, and tourists turn the Baita clockwise for three times, meditating the six-character mantra in their hearts and shouting like a Kangba man to sprinkle auspicious Long Da into the sky. Overlooking the snowy mountain around, it looks like four guardians of donkey kong are guarding the Happy Valley Mountain.
4. Lover's Pool: the place where Zhang Dage and Li Dajie, the protagonists of Kangding Love Song, made love vows. Tourists put wishing river lanterns in the river.
5. Lovers' Forest: There are rare conjoined ancient pine trees in the dense forest. They are all incarnations of Zhang Dage and Li Dajie, symbolizing never giving up and lasting love. Visitors hang concentric locks, write the names of their lovers, and let Shenshan witness your love! Really appreciate the "love" culture of Happy Valley Mountain.
6. Fairy Terrace: The Tibetan full name of "Happy Mountain" is "fairy mountain, Dojepamo". Dojepamo Fairy is the mountain god of this mountain. There is a word "Fu" behind the statue of the fairy. It is said that if someone touches the word "Fu", they will get a blessing. The fairy will bless her fate and love her, and she will get what she wants!
7. Doumu Spring: There is an inconspicuous spring on the left of Fairy Terrace, and a sweet snow-covered water flows out, which is from the "five-color sea" at the top of Happy Valley Mountain at an altitude of 4,100 meters. It is said that this spring is Doumu Spring, which is sweet and delicious. Those who taste excessive mother spring can clear their minds, drive away evil spirits, and live a safe life. Washing their faces with spring water can make them stay in beauty beauty and stay young forever!
8. Conch Stone: According to legend, 700 years ago, the second Karma Gazi Sect (Bai Sect) living Buddha Karma Baxi promoted Buddhism. On the eighth day of April, he passed through Paoma Mountain in Kangding, and took out immortal utensils, such as white sea snails and gongs, from the boulder. Buddhism called digging "hiding" and hiding refers to collection. The conch taken out from it is now hidden in Nanwu Temple as the treasure of the town temple. From then on, this stone is called Conch Stone.
9. Jiulong Bathing Buddhist Temple: Located in the former Kowloon Pool, Jiulong Bathing Buddhist Temple is magnificent, resplendent and auspicious. It is said that when Buddha Sakyamuni was born, nine dragons bathed him, which interpreted the whole process of Sakyamuni's ancestors from birth to death. The incense sticks and oil lamps in the temple are lingering, and the chanting sounds are endless, which shows the mysterious charm of Tibetan Buddhist culture. It is a spiritual place for wishing and praying. Visitors can light lamps and bless here, which will bring us good luck and offer Hada to bless us safely and smoothly.
10. Love Song Ping: Interactive program content
The host made the opening remarks, announcing the start of the National Day special program: (gather tourists to concentrate and drive other consumption)
(1) Enjoy Tibetan song and dance performances.
(2) Dance with the heroic Kangba man and the beautiful Tibetan girl in the cheerful Killer Pottery.
(3) Sing the familiar classic songs such as Kangding Love Song.
(4) Sit in the tent, drink Tibetan tea, butter tea, highland barley wine and eat Tibetan snacks (guests can order their own consumption).
(5) Participate in the theme interactive program of National Day activities, win exquisite gifts, and even have a surprise prize waiting for you.
A. Tug-of-war with the neck of Tibetan people: Tug-of-war with the neck of Tibetan people is a special tug-of-war method, which shows the heroic character of Kangba men. Rules of the game: Divide into 4 groups (male only) at a time, with 2 people in each group. First, each group will tug-of-war with a collar, wrap the rope around the neck, turn around and cross the rope, and the two will be back to back. When the host calls for 123, let go of the bell at the middle line, and the two will start pulling in the opposite direction. When the bell crosses the boundary, it will win. The winner of each group carries out Pk again, and the last winner gets the prize.
B. pass the parcel: The rules of the game: there is no limit to the number of visitors. When the host calls to start, the first guest begins to pass the flowers in his hand to the next person, one by one. When he calls to stop, the one with the flowers in his hand will answer the host's questions, and he will get a prize if he answers correctly. Those who answer incorrectly will perform in public (singing, dancing, telling jokes ...).
C. Love Song Solitaire: The rules of the game: 5 people are a group, starting with the word "love". Each contestant must sing the lyrics with the word "love", and each person can sing at least one sentence. As for the contestant who can't sing within the specified time (10 seconds), it will be eliminated, and the competition will continue. The last winner will get a prize.
Specially recommended: Ganzi Tibetan Autonomous Prefecture Intangible Cultural Heritage Museum (under Happy Valley Mountain)
An exhibition hall reflecting the folk customs, labor scenes, religious customs and life pictures of Tibetan people living on the Kangzang Plateau. There are many national and provincial cultural relics, which can let visitors know more about Kangba culture and experience Kangba diet. Enjoy Thangka live painting, Tibetan handicraft production, Tibetan medicine and so on. Visitors can deeply experience, witness and understand the essence of Tibetan excellent traditional culture in Kangzang area.
Remarks: On October 1st (National Day), all tourists born on October 1st can enjoy the preferential policies of visiting scenic spots and museums for free with their ID cards at the scenic spot ticket station.
Planning scheme of tourist attractions activities 3In order to create a rich festive atmosphere for the third Tianma Cultural Tourism Festival, according to the arrangement of the preparatory committee of Liangzhou District of the third Tianma Cultural Tourism Festival, sponsored by the Management Committee of Wuwei Chengdong Ecological Agriculture Sightseeing and Tourism Zone and Liangzhou District Tourism Bureau, Ronghua Travel Agency undertakes the summer camp activity of "Viewing the Ancestor Relics of Ecological Agriculture and Exploring the Mystery of the Desert", and the following scheme is hereby formulated:
I. Purpose and significance of the activity
By holding this activity, the rich tourism resources of eco-agriculture in the east of Liangzhou City will be fully displayed and promoted, and a new tourism route suitable for "Wuwei people visiting Wuwei" will be grandly launched, and the eco-agriculture sightseeing tourism project in Liangzhou will be launched in an all-round way to create a large tourism environment with the organic combination of characteristic culture and eco-agriculture in our region.
Second, the name of the event
Summer camp activity of "Watching knowledge of nature, the head of ecological agriculture, searching for the remains of ancestors and exploring the mystery of the desert"
Third, the preparatory work arrangements
(1) Time and place of publicity
1. Publicity time: 17: 00-20: 00 on June 12th.
2. Publicity place: Century Classic Square
(2) Activity arrangement
1. Venue: arranged by the Office of the Preparatory Committee of Liangzhou District.
2. Venue layout: Ronghua Travel Agency is responsible for balloons, arches, banners, logos and band performances required for the event, and Liangzhou Tourism Bureau and Chengdong Ecological Agriculture Sightseeing and Tourism Zone Management Committee assist in the venue layout.
3. Publicity materials: Ronghua Travel Agency is responsible for printing 5,000 copies. The materials include the introduction of scenic spots involved in the route, quotations for participating in activities, registration telephone numbers, contacts, etc.
4. Registration method: Ronghua Travel Agency will provide on-site registration or open a registration hotline.
Registration place: Ronghua Travel Agency, No.19 North Street (opposite Xuelian Palace)
Registration contact:
Registration hotline: 225xxxx
5. Tickets for scenic spots:
Ancient Huai in Zhangqingbao (Exemption), Forestry Science and Technology Demonstration Park (Exemption), 10 yuan in China Desert Wildlife Park (half price), Gaogoubao Site (Exemption) and 2 yuan in desert park. The ticket fees for each scenic spot shall be reduced or halved by the Administrative Committee of Wuwei Chengdong Ecological Agriculture Tourism Zone and Liangzhou Tourism Bureau.
(three) printed with the name of the event and the name of the organizer's cultural shirt, tourist hat or travel bag. The expenses shall be borne by Ronghua Travel Agency.
(four) tourist vehicles, tour guides and insurance premiums, and medical staff accompanying the group. Arranged by Ronghua Travel Agency according to the standard team.
Fourth, the activity line
Liangzhou City (Yiwu Trade City Square)-Zhangqingbao Ancient Sophora-Forestry Science and Technology Demonstration Park-Shenzhou Desert Wildlife Park (farmhouse lunch)-Gaogoubao Site-Tengger Desert-desert park (dinner)-desert park Friendship bonfire party-downtown.
V. Contents of activities
(1) Launching ceremony
1. Set up the main venue in Dashizi Yiwu Trade City Square at 9: 00 am. Ronghua Travel Agency will be responsible for hanging propaganda banners, balloons and placing arches, and posting the name of the event, the name of the organizer and the propaganda slogan in a conspicuous position.
2. Opening ceremony:
Make an opening speech
2 leaders' speeches;
③ Please ask the person in charge of Ronghua Travel Agency to speak;
(4) please attend the summer camp activities on behalf of the speech.
⑤ Announce the end of the opening ceremony and formally start the summer camp activities.
(2) Time schedule
(1): At 9: 30, the launching ceremony ends and the summer camp activities begin;
(2) Visit the ancient pagoda in Zhangqingbao at 9: 50, and the tour guide will be responsible for explaining the history of the ancient pagoda and other relevant information;
(3) Arrive at the Forestry Science and Technology Demonstration Park at 10: 20, visit all kinds of flowers and plants, and learn about high-tech forestry science and technology.
(4) Arrive at Shenzhou Desert Wildlife Park at 10: 50, and be introduced by the tour guide to visit various national first-class and second-class protected animals and animal specimens to learn about the living habits of various animals.
(5) At 12: 50, in the form of "farmhouse music", combined with the food and local characteristics in the east of the city, provide students with a rich and delicious lunch, and take a break after dinner.
(6) Depart from Shenzhou Desert Wildlife Park at 14: 30;
(7) Arrive at the ruins of Gaogoubao ancient city at 14: 45, and the tour guide will explain the history and origin of the ancient city.
(8) Organize desert exploration activities in Tengger Desert at 15: 00;
(9) From 16: 50 to 18: 30, visit the scenic spots with rich desert characteristics such as psammophyte garden, pear garden and desert pavilion in desert park;
(10): dinner from 18: 30 to 19: 30;
(11) Organize a bonfire party from 20: 00 to 22: 00 to provide students with opportunities to show their talents and highlight the organization and interaction among students.
Planning scheme of tourist attractions activities 4I. Background of activities
At present, the college has held many regular such activities and special activities, which have been fully affirmed and praised by all departments and students. After a long period of groping, learning and development, the tourism major of the Department of Economics and Management of the college has gradually matured. After many discussions, it is now expected to hold a competition to explain tourist attractions outside the school.
Second, the purpose and theme of the activity The theme of the activity is "Enjoy folk culture, enjoy beautiful landscapes, taste exotic customs, and decide whether it is high or low."
The purpose of the activity is to popularize tourism knowledge, activate campus culture and promote the prosperity and development of tourism culture in colleges and universities.
III. Purpose of the Activity The College held this activity to enrich the cultural atmosphere of the College, enrich the students' after-school life, cultivate their sentiments, provide students who like tourism with an opportunity to understand and a platform to show them, let more people know about the "Queen's Hometown", convey culture through tourism, promote tourism through humanities, and do our bit for Guangyuan's tourism with our practical actions.
Iv. Campaign slogans and some contents As long as students who have a strong interest in tourism, are eager to display their talents, consciously exercise their majors and want to show their speech skills, they can sign up for the competition. The venue of this activity is in the school, Huangze Temple and Zhaohua Ancient City, and the slogan of this activity is "Find yourself in the mountains and rivers". The competition is divided into the preliminary contest and the final contest, and the final contest will be followed up by Guangyuan TV.
V. Sponsored by the event organizer:
Organizer: Department of Economics and Management
Sixth, the participants are all students of Chuanxin College
Vii. Activities and specific arrangements 1. Activities:
The activity is divided into preliminary contest and final contest.
2. Activities: Time of the preliminary contest: May 15th, 20xx (please prepare the explanation contents and materials by yourself from the time of registration to the preliminary contest) Location of the preliminary contest: the school (choose your own scenic spots to explain, note: the preliminary contest can be delivered with a draft) Time of the final contest: May 28th-29th, 20xx Location of the final contest: Huangze Temple and Zhaohua Ancient City (note: one scenic spot is prepared for each of the two scenic spots) The final will explain the scenic spots inside Huangze Temple and Zhaohua Ancient City in Guangyuan City.
4. Time and place of event registration:
Registration time: May 5-May 10, 20xx Registration Department: Tourist Association Registration Method: After registration by department, the registration place will be summarized: each department.
5. Competition requirements:
(1) outstanding personality, leaving a deep impression.
(2) Explain appropriately, highlight the theme, have a clear meaning, highlight vitality, and have a healthy and upward style. The expression is "natural, generous and decent".
(3) All the explanations in the final must be written off. I hope you can bring us a different ancient city of Hezhaohua.
(4) The explanation content is healthy and progressive, and the contestants can boldly innovate the explanation method to show the tour guide's personality.
Award setting:
Quality credit rewards Quality credit consists of two parts:
(1) Basic credits: The contestants can get 0.4 points of basic credits by registering and participating in the preliminary contest of scenic spot explanation organized by the organizer.
(2) Competition credits: According to the winning situation, the contestants can get certain credits. Details are as follows:
In the final, the winner's credit is 2 points. In the final, the winner's credit is 1 point. 2. Other awards Best scenic spot explanation creativity award (one) First prize of the scenic spot explanation contest (one) Second prize of the scenic spot explanation contest (two) Third prize of the scenic spot explanation contest (three) Excellent lecturers of the scenic spot explanation contest (eight) IX. Department of Economics and Management in charge of the activity X. Scoring criteria:
(1) The judges:
It is held by the relevant leaders of the Tourism Bureau, the managers of travel agencies, and the tourism professional teachers of the Department of Economics and Management.
(2) Take a scoring system of 100 points for scoring, with a minimum score of 50 points.
In order to ensure that our efforts are effective, we often make plans in advance according to the specific situation. A good plan will definitely pay attention to the participation and interaction of the audience. So how do we write the plan? The following is the planning scheme of the tourism festival that I collected and sorted out, for reference only. Let's have a look together.
Tourism Festival Planning Scheme 1Theme: College Student Tourism Festival
Organizer: Youth League Committee and Student Union of Exhibition and Tourism College of Shanghai Institute of Foreign Trade.
Co-organizer: Songjiang District Commission of Commerce and Tourism
I. Introduction to the activities
The Tourism Festival of Shanghai Institute of Foreign Trade is one of the brand activities of the school students, and it is a special activity undertaken by the College of Exhibition and Tourism, which aims to show local folk customs, inherit the long-standing cultural traditions of the Chinese nation, improve the humanistic quality of college students and improve people's quality of life. The first and second tourism festivals have received good response and praise. The holding of the 3rd Tourism Festival coincides with the 50th anniversary of Shanghai World Expo and our school. The Youth League Committee and Student Union of the College of Exhibition and Tourism will hold the 3rd Tourism Festival from September to October, with the theme of "Fashion Tourism, Everywhere". This year's Tourism Festival has been included in the activities of the second Shanghai Tourism Festival. At the same time, this year's Tourism Festival has been strongly supported by the Shanghai Municipal Commission of Commerce and Tourism. Shanghai Riyao Culture Media Co., Ltd., Haile Tourism Service Company, Wande Exhibition and Conference Company, myway Photography Agency, Jiuyou Hiking Agency and other units and organizations have also participated in this year's Tourism Festival. I would like to express my gratitude here.
Choosing fashion as the theme of this tourism festival not only attracts students' attention, but also shows that tourism, as a popular leisure way, has increasingly become an indispensable part of people's lives. Tourism is a fashion, college students' tourism is a trend, and fashionable tourism products are developing rapidly.
The 3rd Tourism Festival of Shanghai Institute of Foreign Trade will be held on September 25th, xx, with seven exciting activities. Activities such as the hipster competition and the selection of tourism image ambassadors, the diy design competition of Songjiang tourist routes, the "Humanities Songjiang, the Root of Shanghai-Beauty in Songjiang Photography Competition", the self-driving tour of Songjiang No.7 School, the exhibition of tourism festival achievements, a series of lectures on exhibition tourism and the closing ceremony of the tourism festival will be launched one after another, and teachers and students will be attracted to participate actively with professional festival operation and high-quality and efficient preparations.
II. Composition of the Third Trade Institute Tourism Festival
(A) hipster draft and tourism image ambassador selection activities
1. Time: 18:00 on September 25th, xx.
2. Venue: Lecture Hall for 500 people in Information Building
3. Organizer: Tourism Festival Organizing Committee, Haile Tourism Service Company and Shanghai Riyao Culture Media Co., Ltd.
4. Introduction: The "hipster draft" activity is a "hipster draft in Hong Kong Famous Shop Street" activity in Songjiang University Town. The influx of people in Hong Kong's famous shops also set up a platform for the exhibition tourism and cultural festival. Through the Institute of Foreign Trade, students from seven schools in Songjiang were invited to show their versatility, and at the same time, the image of fashionable tourism was reflected, and the ambassadors of tourism image in everyone's mind were selected to add color to Songjiang tourism and provide a platform for students from seven schools to exchange and learn.
(2) Plan for diy design competition of tourist routes (divided into two themes: "One-day tour in Songjiang" and "Two-day tour in Songjiang")
1. Time: Starting in late September and the final before October 15th.
2. Organizer: Tourism Festival Organizing Committee, Haile Travel Service Company.
3. Introduction: As a traditional main activity inherited from the first Tourism Festival, this year we will expand our participation and collect special tourist routes for students from seven universities in Songjiang University Town. The route design will be divided into two themes: "one-day tour in Songjiang" and "two-day tour in Songjiang". The theme is to design and develop tourist routes around Songjiang local tourism resources, so that more people can participate in Songjiang tourism.
A. Form of preliminary competition: Through investigation and research, each team will write a travel route plan and display and promote it.
B. Final format:
(I) On-site demonstration: The finalists screened out in the preliminary round will show their own characteristic routes with bilingual speeches in Chinese and English and ppt in Chinese, and fully demonstrate the team's spirit of cooperation, innovative consciousness and expressive ability in the form of team debate, accepting the judges' and audience's defense.
(II) Popularity Competition: The final team set up a booth to publicize, display and promote the routes at the site of the promotion meeting of tourist routes of the Tourism Festival, and accepted voting registration at the site. For the two popular routes, Haile Travel Service Company will put into actual operation to help promote the routes.
4. Scoring criteria:
A. Preliminary competition: The organizing committee of the competition invited the teachers majoring in tourism management of our school to make a comprehensive consideration and score according to the feasibility, creativity and standardization of each team's route planning, and selected about 8 finalists.
B. Finals: In the finals, tourism professional teachers, leaders of Songjiang Business Committee and travel agency professionals will be invited to rate the performance of live speeches and defenses. At the same time, the final team will also need to show and sell routes and simulate registration for popularity evaluation.
C. The final result consists of two parts, indoor display and promotion site effect. The results of the competition were announced at the closing ceremony of the Tourism Festival.
5. Awards: The contest will decide one team with the first prize, two teams with the second prize and three teams with the third prize by groups, and there will be several finalists. At the same time, two popular design routes will be developed by Haile Tourism Service Company and put into the market.
(C) "Cultural Songjiang, the Root of Shanghai"-Beauty in Songjiang Photography Competition
1. Time: It will be launched in late September, and the winners and achievements will be announced before November 13th.
2. Organizer: Tourism Festival Organizing Committee, myway Photography Agency.
3. Introduction: As one of the important parts of the Tourism Festival of Shanghai Institute of Foreign Trade, this photo contest is based on the theme of "Humanities Songjiang, the Root of Shanghai"-Beauty in Songjiang for evaluation. The purpose of this photo contest is to encourage the contestants to re-examine Songjiang, the root of Shanghai, where they live and study from a brand-new and humanistic perspective, and discover the beauty and warmth that they have not noticed. It is required to reflect the beautiful natural scenery, human landscape, residents' life, harmony and unity between man and nature in Songjiang, and the content is positive. The collection of works is carried out through the way of submitting by email in the contest. Students and faculty of Songjiang University Town can submit their contributions to the competition.
4. Appraisal and award of works: The organizing committee entrusts all the collected works to experts of relevant societies or professional associations for appraisal, and will eventually produce one first prize, two second prizes, three third prizes and several winners, and issue corresponding certificates and awards. The results of the competition were announced at the closing ceremony of this tourism festival.
(4) A series of lectures on MICE tourism.
1. Time: October and November
2. Undertaking: Event Organizing Committee
3. Introduction:
A. lecture on tourism culture
Facing the general audience, teachers majoring in tourism management are invited to teach colorful tourism culture and customs.
B. Lecture on Exhibition Culture
For the general audience, teachers majoring in exhibition management are invited to teach exhibition culture and related information.
C. Business lectures
In return for business cooperation, relevant sponsors are invited to give lectures on professional talents, tourism market development and route design, and the development of exhibition industry.
D. Open courses for exhibition and tourism majors
Through the mutual opening of public teaching courses for exhibitions and tourism management majors in our college, we will show our new teaching achievements and new ideas, promote cross-disciplinary educational exchanges in our college and promote common development.
(5) Songjiang No.7 School self-driving trip
1. Time: before October 30th.
2. Location: Songjiang University Town
3. Organizer: Tourism Festival Organizing Committee, Long-distance Hiking Club.
4. Introduction: As an important outdoor activity of this year's Shanghai Institute of Foreign Trade Tourism Festival, this activity aims at promoting a healthy and green travel lifestyle, aiming at advocating a healthy, environmentally friendly and free travel mode. Jiuyou Hiking Club contacted the relevant societies of seven schools to jointly carry out bicycle riding activities in Songjiang area and publicize the tourism festival. This cycling activity aims to encourage the development of cycling activities in Songjiang and attract a group of students who love to travel to join this brand-new tourism group. The activity kicked off with the publicity of all members of Songjiang Automobile Association, and gathered cycling enthusiasts for the students of the schools where the automobile associations are located to travel with Songjiang. All car associations are responsible for the local escorts and tour guides of their schools, and the organizing committee will uniformly arrange the time, place and route related to flag publicity and activities.
(six) exhibition tourism and cultural festival achievements fair
1. Time: before October 30th.
2. Location: the square in front of the student canteen in the school.
3. Undertaking: Tourism Festival Organizing Committee, Wande Convention and Exhibition Company, Haile Travel Service Company.
4. Introduction: The exhibition of the achievements of the MICE Tourism Culture Festival includes five exhibition areas, namely, the exhibition area of tourism-related products, the exhibition and promotion area of diy design competition of tourist routes, the exhibition area of urban footprint photography competition, the interactive public display area of tourism festival and the performing arts area.
A. Tourism-related products exhibition area:
(i) Haile Company will cooperate with Xiangjie Company to launch personalized souvenir products. Based on the concept of "novelty and environmental protection", it is divided into different themes, such as "Expo series", "school celebration series" and "Easter series", so that more people can get in touch with this kind of products and enrich their knowledge.
(II) Contact major travel agencies, go directly to the campus for a recommendation meeting of fine tourist routes, and give college students a preferential price. In addition, travel agencies participating in the exhibition can communicate with college students, and Haile Company conducts research among students, and according to the research results, puts forward suggestions for travel agencies to explore the college student market.
B. Exhibition and promotion area of diy design competition for tourist routes: This exhibition area is the exhibition and promotion area for the final team of diy design competition for tourist routes, where stalls are set up for publicity, routes are displayed and promoted, and votes are accepted for popularity competition.
C. "Cultural Songjiang, the Root of Shanghai"-Beauty in the Works Exhibition Area of Songjiang Photography Competition: Show the winning works and entries.
D. Public display interactive area of tourism festival: prepare some photos of beautiful scenery around the world, add some tips about these places, such as geographical location, climate characteristics and keywords, and ask the students to guess where the scenery in the photos belongs. If they guess correctly, give him this photo (or other souvenirs about this place) as a souvenir of participating in this tourism festival. In addition, some tourism-related games can be designed to interact with the audience.
E. performing arts area
The newly elected image ambassador of MICE Tourism and Culture Festival will conduct on-the-spot publicity, and at the same time present wonderful cultural performances. In addition to traditional songs and dances, if conditions permit, local folk customs can also be displayed.
(7) closing ceremony
1. Time: before XXX.
2. Venue: Lecture Hall for 300 people in Information Building
3. Organizer: Tourism Festival Organizing Committee
4. Attendants: leaders of the school's leading institute attended as nonvoting delegates, leaders of Songjiang Business Travel Committee, representatives of some travel agencies, representatives of secondary colleges, some media and students interested in MICE tourism and culture festivals.
5. Process:
A. The leaders of our college made a speech and reviewed all the activities of this year's Tourism Festival.
B. announce the winners of the diy design competition for tourist routes and award them.
C. announce the winners of the urban footprint photography contest and award them.
D. The representative of Songjiang Tourism Commission delivered a speech for the closing ceremony.
E. The school leaders announced the closing of the third Trade College Tourism Festival and Exhibition Tourism Culture Festival.
Tourism Festival Planning Scheme 2Activity theme:
Appreciating the Beauty of Western Scholars and Understanding the Charm of Culture —— Two-day Tour of West Lake Culture
Promotion purpose:
In order to further publicize the cultural tour of the West Lake, let tourists enjoy the beauty of the West Lake scenery and appreciate the charm of the West Lake culture. This cultural tour will be launched. This cultural tour introduces the West Lake culture more prominently, so that visitors can have a deeper understanding of the cultural meaning behind the beautiful scenery of the West Lake. A deeper understanding of Xizi Lake can make people in the noisy world appreciate all the beautiful scenery and purify their hearts thoroughly. Let go of your ups and downs and have a close contact with Daiko.
Activity time:
12.23——12.24
Active object:
Majority of tourists
Venue:
Xihu scenic spot
Activity content:
1. Description of activities:
On the first day, the theme of the activity was "Looking for the ancient rhyme of Xizi and tasting the Longjing of West Lake". The main activity place was Meiwu, the ninth of the ten scenic spots in West Lake, where a tea culture activity was held.
2. Activity route:
Before 10: 00 in the morning, take a tour of the West Lake by boat (about 45 minutes), climb the Three Tans to print the moon, break the bridge, look at the Leifeng Pagoda, visit the Huagang to watch fish, Su Causeway Chunxiao (about 30 minutes), listen to the story of Yuewang Temple, and visit Lingyin Feilaifeng (about 60 minutes, Lingyin Temple incense takes care of itself (30 yuan
3. Introduction of tea culture activities in Meiwu:
(1) The tourists participating in the sightseeing activities are divided into six "tea exploring" teams by themselves.
(2) After entering meijiawu Cultural Village, the "Tea Exploration Team" will be led by personnel to visit more than 160 existing tea houses in meijiawu, and then go to the reception room in the village to learn about the history of tea in meijiawu, the functions of tea picking and frying, and wake up the appreciation of tea art performances (about one hour).
(3) After the viewing, six "tea exploring" teams will have a tea-frying performance followed by a tea ceremony.
(4) Each group will distribute an equal amount of tea leaves and fry them by hand. In the process of frying, each group will have a poetry contest, and if any group breaks for more than 5 seconds, points will be deducted.
(5) After the tea is fried, the tea art is displayed. The "tea exploration" team can play freely.
(6) According to the shape of the fried tea, the color of the tea soup, the aroma and taste, and the effect of the tea art display, the appraisal was conducted.
Note: The venue and raw materials for this activity were provided by contacting a tea house in meijiawu in advance, and inviting the owner and villagers of the tea house to be judges, with a total of ten people. The judges will drink tea from whichever team they support, and judge by the amount of tea they drink. One or two winning teams will be given a big gift package.
Activities for the second day:
Activity description:
On the agenda of the next day, it is Christmas Eve. For this special festival, we will hold a sweet activity of "Marrying Two Couples, Bridging the Couples" at Wansong Academy, the second stop of our trip.
2 Activity route:
Get together at 7: 30 in the morning, visit Lingshan Geomantic Wonderland (about 50 minutes), Wansong Academy, Wu Shan Tianfeng, Chenghuang Pavilion (about 40 minutes), visit the Southern Song Dynasty Please River Square, and visit the Huanglong Cave Folk Custom Garden at your own expense (self-funded tickets to 15 yuan, about five o'clock back to the city).
3. Introduction to the activities of "Couple, Love, Bride and Courtyard":
(1) randomly select five teams of lovers among the tourists who participate in this activity to participate in this sweet activity.
(2) The contestants put on the costumes of ancient students in Wansong Academy, and men and women stood in a row respectively.
(3) Female tourists stand behind the screen prepared in advance, while male tourists stand in front of the screen one meter away with a basket in their hands. Female tourists throw red balls at the back and male tourists meet them at the front.
(1) According to the number of catches, the top three teams are selected.
(2) The winning team will get a special opportunity to "express your love loudly" and will provide a sweet and happy dinner for the winning team at Xizi Lake.
Note: The two-day tour of West Lake will organize tourists to stay in Hangzhou Hotel. 、
Promotion method:
Contact the person in charge of restaurants, cafes and other places within one month before the event, and all customers who enter the store will be presented with a particularly beautiful picture book of the West Lake cultural tour, with the description of the event printed on it.
Advertisements introducing this cultural tour are displayed on the screens of bus stations and subway stations.
Open a column on the travel website to introduce this activity, which can be exchanged online.
Hanging propaganda banners on some road sections.
Distribute leaflets at the promotion site within one week before the event.
Cost budget
1 Booking Tea House 5002 Gift Pack 300
3 Flyer 20 Banner 1000
5 Clothing 1000 Exquisite Album 20
The total cost is 6800
Reserve fund 4000
Advertising effect prediction
It is hoped that the cultural tour of the West Lake will be introduced through various media, which will have a certain influence and let more people know about the West Lake.
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