Tourism market distribution

According to the needs of tourism management, the tourism market has a variety of classification methods, which are mainly classified as follows:

1, according to the tourist consumers divided into tourist market.

2. It is divided into international and domestic tourism markets by geographical scope.

3. According to the age and gender characteristics of tourists, it is divided into old, middle, young, children and women's tourism markets.

4. It can be divided according to the social status, educational level and economic payment ability of tourists.

5. According to the types of tourism activities, it is divided into sightseeing, vacation, conference, shopping, sports, exploration and scientific investigation of the tourism market;

6. It is divided into primary market, secondary market and opportunity market according to the tourist reception volume and regional distribution.

Tourism market usually refers to tourism demand market or tourist source market, that is, frequent buyers and potential buyers of a particular tourism product. From the perspective of economics, it is the sum of the exchange relations between the supply and demand sides of tourism products; Geographically speaking, it is the center of tourism economic activities in the tourism market.

The difference between the tourism market and the general commodity market is that it sells not specific material products, but a package route characterized by labor services.

For more information about the tourism markets, go to: See more.

According to the general principles of marketing, the tourism market can be subdivided by four standards: population geography, behavior, psychology and market quality.

(1) The demographic characteristics of the tourism market: the scale of the tourism market, the geographical distribution of the population and the demographic characteristics.

(2) Behavioral characteristics of tourists: tourism purpose, tourism time.

(3) Psychological characteristics of tourists: tourism psychology and interest pursuit.

(4) Market quality: refers to the sales potential of the market.